MUSHROOMS: GREAT DISCOVERY FOR ECO-FASHION

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abito funghi

MUSHROOMS: GREAT DISCOVERY FOR ECO-FASHION

Some weeks ago, within my cruelty-free fashion column on Radioveg.it, I told to you about an innovative material, similar to suede but 100% animalfree, used to produce bags, shies and hats. It’s called Muskin, name created by the union of  “mushrooms” and “skin”. In fact this fabric is made of skin extracted from the mushroom cap, by Grado Zero Experience in Italy. It can be worked exactly as the animal skin but this is totally vegetable. It is completely non-toxic and therfore it can be used to make items in close contact with the skin. (more…)

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EFFEBIQUATTRO: ETHICAL DESIGN BEHIND A DOOR

EFFEBIQUATTRO: ETHICAL DESIGN BEHIND A DOOR

All we know that the ancient Romans believed in many gods. But maybe you don’t know that one of these gods was Janus, the God of doors, passages and thresholds, but also of the travel and the beginning of a new life. Novels, quotes, artistic representations, are often inspired by this element: after all, what could be more intriguing and mysterious than a closed or half-open door? William Blake said: “If the doors of perception were opened, all things appear as they really are: endless…” (more…)

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IN THE MOOD OF SUMMER: PEACH IS BETTER

IN THE MOOD OF SUMMER: PEACH IS BETTER

Here we are! Finally we can leave for the long-awaited summer vacation. Sea, sand, relax, endless nights on the beach… Sounds great! I would sugget to you a different color for your summer, intead of the usual white: ORANGE PEACH, an orange pink, entered in the top ten of trendy shades of 2016, very colosed to the velvety kin of a peach. This shade is faboulous on any skin color type: perfect to enhance the amber color achived on the beach, but also pleasant to emphasize the pallor of those who still have not enjoyed the benefits of the sun, yet. So enjoy your holidays, Ethical friends!!

 

Post by Stefi

Moodboard by Marta

Salva

Salva

Salva

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22 IMPORTANT NUMBER FOR THE PLANET: ALL INITIATIVES

22 IMPORTANT NUMBER FOR THE PLANET: ALL INITIATIVES

March 22 and April 22 are respectively World Water Day and Earth Day, which are also recognized by UNESCO. The celebrations are held annually and aim at raising awareness upon topics such as: conscious use of resources, respect and safeguarding the planet. Today the conservation subject has become a big priority. Brands are more and more focused on reducing the amount of waste, that’s one of the reasons that made them start creating dedicated ventures. One of the first brands to take this turn was Giorgio Armani which in 2011 launched Water for Life, a global humanitarian campaign that starts from an obvious but necessary consideration: water is the most important element we’ve got; without water, any living being’s life’s cycle would be impossible. The project is an attemp to provide water to everyone. You have the possibility to participate in different ways, (more…)

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TIZIANO GUARDINI: NONVIOLENT SILK, A NEW MUST HAVE

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TIZIANO GUARDINI: NONVIOLENT SILK, A NEW MUST HAVE

If you are regular readers of this blog, you surely know him: he is Tiziano Guardini, really talented eco designer of nature, who can turn into gold everything he touches.   dall’inesuaribile talento, capace di trasformare in oro tutto ciò che tocca. All his creations are simply perfect . The ethical and absolutely innovative materials used by Tiziano are perfectly blended with sustainable high fashion, creating an unbreakable bond between ethics and aesthetics that enphasizes the message of a good cohesion between human being and nature.  As in the case of his lastest Fall-Winter collection 16/17, entirely made of nonviolent silk or Ahimsa silk (the yarn is processed only after the bug, become butterfly, has left the cocoon), with whom Tiziano partecipated in the prestigious International Hempel Fashion Awards, during the (more…)

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VERDURA SHOES: FROM RECYCLED FISHING NET, TO SHOES

VERDURA SHOES: FROM RECYCLED FISHING NET, TO SHOES

I’d love to share with you this terrific Italian project: Verdura Shoes. Ehm, no… These shoes are not exactly made of carrots or cauliflowers… I believe the best way to explain it is showing you the movie they have made to promote their crowfounding campaign. To learn more, you can visit directly the Kickstarter web page, where the project, items, colours, are perfectly described. And where you can also join it actively, donating or buying your pair of ethical shoes. If  the budget required will reached, the shoes will be produced and you will receive an email, in which they ask you your address and your size to send your pair of sustainable shoes. (more…)

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LOROETU JEWELS: A WONDERFUL MODERN FAIRYTALE

LOROETU JEWELS: A WONDEFUL MODERN FAIRYTALE

Today I would like to tell you a story… not just a classic tale, but a modern fairytale that you surely do not know. “Once upon a time, there were two sisters willing to believe in dreams, in beauty, in respect for nature and in happy ending fairytails. Monica and Sabrina were born and grown up in Milan, a big city full of incentives and ideas that met their innate creativity, but it was also really far from their concept of “nature”. Following her passion for jewelry, in 2005 Monica, the elder sister, moved to Valencia to learn the goldsmith’s art and there, accompanied by a sweet music and by the soft and scented rhythms of nature, in a fabolous setting of a farm on the hills, plenty of animals, she began to rediscover herself and a new vision of the world. From this journey, were born beautiful (more…)

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PASLY ART DESIGN: NATURAL JEWELS

PASLY ART DESIGN: NATURAL JEWELS

On my last post, I talked about hemp showing you this amazing yarn in a more glam way. After this long forced break (that I’m really sorry…) due to a little health problem of my youngest kid (now happily resolved), now I’m here again with you, my friends, to talk about hemp once again and about a young designer who often uses it to make her jewels, inspired by nature.
Pasqualina Tripodi, known as Pasly (name given by the famous Marta Marzotto), is a young Calabrian artist graduated as goldsmith and after as engineer of the jewel through a master’s degree at Politecnico of Turin. Honing her skills on new technologies, design and (more…)

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HEMP: UNBELIEVEBLE PRECIOUS FIBER

HEMP: UNBELIEVEBLE PRECIOUS FIBER

When we talk about hemp as a fabric or a garment, you definitely think about a confortable t-shirt to wear at home or to practise Yoga; or about those extremely soft and warm socks you like to wear in the evening, sitting on your sofa, watching tv; or you think about those canvas bags, really ductile, which you can carry folded in your handbag, in case you need it… Well, forget it. Because I want to show you a new version of hemp, this incredibly versatile plant with many virtues, now finally introduced to the high fashion world. Actually I wonder why such a noble fiber, soft as silk, ter-resistant, warm, absorbent, with natural antifungal and antibacterial properties, is not adequately valued. So even the most important fashion designers have finnaly decided to make use of (more…)

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ORGANIC CHAIR: KARTELL AT MILANO DESIGN WEEK 2016

ORGANIC CHAIR: KARTELL AT MILANO DESIGN WEEK 2016

Among the many news seen at Milan Design Week, frist we’d like to talk about Kartell‘s new product designed by Antonio Citterio: the Organic Chair. Kartell has employed a revolutionary material to present a sustainable item of furniture with an industrial background that is both high quality and highly creative. The raw material is organic in nature and comes from renewable plant-based sources that will not disrupt food production.
Through a biological process, microorganisms “attack” waste material to create biomass that is similar to plastic. After a series of processes to perfect its composition, this biomass becomes a very high-quality material that Kartell has injection moulded just like other plastics: a first in the world of furniture. (more…)

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NEELA VERMEIRE CREATIONS: INDIA ON YOUR SKIN

NEELA VERMEIRE CREATIONS: INDIA ON YOUR SKIN

The eighth edition of “Esxence – The Scent of Excellence” has just ended. The city of Milan hosts this event which is designed for international perfumery professionals. 2016’s edition has counted over 7000 visitors and 206 exhibitors. There were several news and thematic workshops held by experts and perfumers. Our senses were bombed by essences coming from everywhere. I thought a rainy saturday was the right day to go visit the exhibition. I started wandering idly across the stands, whens uddenly I was captured by a corner full of bloomed roses. That made me stop andhave a look. I met Neela a woman who comes from Calcutta but lives in Paris. Four years ago she designed a small perfume line, which has evolved through the years.Neela Vermeire Créations” is a homage to India, and speaks about the country throughout its most relevant historical periods. (more…)

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ALCE NERO & LIFEGATE: BALANCE AND MOTION

ALCE NERO & LIFEGATE: BALANCE AND MOTION

I firmly believe in the huge difference between the two concepts of “feeding” and “nourishing”: actually you can feel full whitout feeling nourished and satisfied. Within the industrialised society we live in, we get contaminated by loads of refined food. Since our childhood we are misleaded by advertising’s deceptive concepts, such as thinking that refined carbs should be the base of a healthy food pyramid. Food has always had a strong influence on our feeling and emotions, through an ancestral bond that affects us since we’re in our mother’s womb, and its funny how it may also determine some of our future choices. Philosopher Ludwig Feuerbach claimed “we are what we eat”. In other words this means everything we introduce into our system, has an influence not only on our body but (more…)

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AB AETERNO: NATURALLY FINE WATCHES

AB AETERNO

 

AB AETERNO: NATURALLY FINE WATCHES

“AB AETERNO” is a Latin expression which refers to something coming “from the past”. Ancients were accustomed to make tools and any sort of objects out of wood. This evocative Latin name was chosen for it recalls the brand’s Italian origin. This means tradition, taste and obviously craftsmanship. The company’s logo is a sketched spiral, that recalls the pattern of tree rings, as a representation of the marks time leaves after its passage. AB AETERNO is a young company that builds amazing and eco-friendly watches. Despite their Swiss technology, these watches are MAde in Italy products. The company was founded in 2012 by Marco Tommasoni, after coming back from a trip to Australia. In a short time period he achieved extremly positive acknowledgments. His brand has recently (more…)

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CRUELTY FREE FASHION: IN THE MOOD OF NATURE

CRUELTY FREE FASHION: IN THE MOOD OF NATURE

Nature has always inspired human creativity; it influences with shades and combinations as wonderful as the best painting made by a great artist. Between the colors of the upcoming seasons 2016/2017 we will find the green color. Again. A bright green, full of life, in all its nuances. The fabrics will be absolutely natural and they will go beyond the classic cotton or linen. Hemp, indeed,  will be the new star of the upcoming S/S and F/W. Even used by famous designers as Ermanno Scervino for his last man collection, hemp will find a new life in fashion with a new stylish and trendy mood. Would you like to find out more information? Well, do not miss the next issue of Funny Vegan with our luxury cruelty-free fashion column! #ingoodwetrust

 

Post by Stefi

Moodboard by Marta

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FLOWERS AND STRIPES: FOR SPECIAL TAGLIATELLE

FLOWERS AND STRIPES: FOR SPECIAL TAGLIATELLE

Here I am, I’m Lisa. I introduce myself, ’cause it is my first post on Ethical-Code. Today a little dream comes true: talking about fashion and food. I studied at Politecnico University of Milan and I graduated in 2003 with a thesis about luxury. I designed women’s shoes for about 13 years. Fashion, shoes, luxury are themes that have haunted my days and sometimes also my… sleepless nights! I love beautiful objects, the magic of colors and shapes, playing with materials and textures; I really loved the work behind, which you don’t see but you can just perceive; I loved that special light, that fairy dust which makes you fall in love with a dress, an outfit or a trend. Then I “came out of the tunnel”, as I like to say… My conscience and cases of life have made me change my course. I started (more…)

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ETHICAL FASHION EVENT: THE MOVIE

ETHICAL FASHION EVENT: THE MOVIE

A special thanks to our partners and to everyone who made this event possible: Liquidflora, NutracentisBio, Azienda Agricola Monzio Compagnoni, young students of Istituto CFP di San Giovanni Bianco directed by the teacher Luciana Gervasoni, Lisa Bozzato by Lisa Bi Veg Cook, ShopSaman, all models and dancers who wonderfully played the collections of the three fashion designers. Thanks from my heart to all of you. Enjoy the video! #ingoodwetrust

 

Post by Stefi

Video by MRK Productions – Alberto Osella

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ETHICAL FASHION EVENT: THE BRANDS

 

ETHICAL FASHION EVENT: THE BRANDS

Protagonists of our second Ethical Fashion Event, the luxury cruelty-free brands which partecipated as mains sponsors, embellishing the ethical fashion collections or simply exposing their new season items in the corner dedicated to them. A special thanks to them which made this dream real. These brands have demonstrated, through their ethical accessories, how it’s possible to feel fine, classy and feminine, embracing a philosophy of respect for life and the planet. We ‘d really like to thank Origine, for its beautiful line of handbags ispired by a strong an determinated contemporary woman;  Zette, for its metallized and super glam line of footwears for woman; Opificio V Milano, for its classic and trendy footwears collection for woman, and its Black Label collection which undoubtedly rapresents the male elegance. Proud to have these amazing brands during this second fashion show, dedicated to the ethical woman. #ingoodwetrust

 

Post by Stefi

Photo by Dario Agrillo Photo

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ETHICAL FASHION EVENT: THE COLLECTIONS

Three days to butterfly

 

HersElf in Wanderlust

ETHICAL FASHION EVENT: THE COLLECTIONS

I’m really proud to finally present the three wonderful sustainable and cruelty-free collections of our 2nd Ethical Fashion Event. This is a concrete evidence that nowadays concepts as ethics, beauty, femininity and tastefulness can coexist in armony without mortify or impoverishing the womanhood. Glad about this amazing experience, we’d like to thank again the three fashion designers: Ugo Masini, Tiziano Guardini, Francesco Romualdo Mr Ciaccia. #ingoodwetrust

 

Post by Stefi

Photo by Dario Agrillo Photo

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ETHICAL FASHION EVENT: FASHION AND RESPECT

ETHICAL FASHION EVENT: FASHION AND RESPECT

Very shortly we will present our second Ethical Fashion Event, as a conclusion of Milan Fashion Week, it will take place in a urban location willingly chosen to be in contrast with the three collections you will see on the catwalk. Three ethical fashion designers, inspired by the respect for Nature and life itself, will present us three different styles of nowadays women: self-aware but also empathetic. The woman displayed is fierce and contemporary according to Ugo Masini; romantic and emotional for Tiziano Guardini; feminine and fairy-tailish for Francesco Romualdo Mr Ciaccia. Animal free fabrics, which often are re-purposed offcuts, are common to both of the collections by designers Ugo and Francesco and share an “anti-squandering” point of view by supporting (more…)

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DESIGN TOYS: KENGO KUMA’S WOOD BLOCKS

DESIGN TOYS: KENGO KUMA’S WOOD BLOCKS

Japanese architect Kengo Kuma’s last creation: a children (and adults!)  toy made of set of triangular-shaped wooden building blocks. The project has been made with forest conservation organization More Trees.
The stackable kit of parts is made of Japanese cedar wood and has been described as the Japanese version of Lego. The minimalist design of each block, known as tsumiki, or “wooden blocks” in Japanese, allows for countless different configurations and arrangements. The pieces can be easily disassembled and restacked.
“I have loved tsumiki my whole life, every since I was a young boy. And my dream came true, I designed tsumiki myself, the sort which hadn’t existed before,” said Kuma in a statement. “The set is not a heavy, masonry kind of wood block, but a light, transparent system just like what you see in traditional Japanese architecture.”
Kuma’s building block set is available in three different sizes: a 7-piece set, a 13-piece set, and a 22-piece set.

 

Post by Alice

Image source:  1.

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VEGAN MAN: A BIG HEARTED ATHLETE

VEGAN MAN: A BIG HEARTED ATHLETE

Today I’m gonna speak about an unbelievable personality, a very determinated guy, a pro-athlete who took an ethical choice and made it his own way of life. Until a few weeks ago, I must admit it, I had no idea of who he was: Cross-Triathlon and its athletes are not quite familiar to me, although I love sports… I was wondering around Eataly’s shelves, looking for some veg-cusine books, when I saw an unexpected cover: a young hipster with a striped t-shirt, a black bandana and a truely determined gaze (very pirate-ish!), sitting in a kitchen packed with fresh veggies, focused on preparing an unkown dish. The book title: “VEGAN MAN – the ultimate vegan handbook for athletes, passionate-about and amateurs“. I couldn’t resist so I started flippin’ pages… It was clear from the beginning that it wasn’t the same ol’ vegan cookbook. Here and there I found amazing pictures of this guy with his long but neat beard: on a bike, in his running uniform, in the depths of nature, along with the cutest Husky and surrounded by waves… I felt hypnotized: I couldn’t stop flippin’ those pages. In between chapters there were training sections, organized by athletic preparation and colorful pictures of skilfully made delicious plates… No doubt a few minutes later I was standing in front of the counter with my new purchased item in hand!

Fabrizio Bartoli, native of Tuscany has a passion for mountains and endurance sports since he was a boy, as an athlete he has taken on and distinguished himself in many disciplines: earlier tennis, then hiking, then taxing part in expeditions to Ande, Kilimangiaro, and even Himalaya, and has qualified by the first 15 positions taking part in the Italian championship. Later on, Fabrizio has approached Duathlon, right before giving himself in 2013 to Cross-Triathlon and Ironman 70.3, two of the most physically demanding and exhausting disciplines, in which he proved to be able to reach the international Top Ten. But besides his several accomplishments, what makes this young athlete so special? His diet. In fact, Fabrizio after his daily 8-hour training, gets back home, takes a shower and instead of having a 2kg t-bone steak, replenishes himself with whole grain cereals, legumes, season fruit and vegetables. And I believe that’s amazing! He’s vegan since many years now and has taken this decision for ethical means. Fabrizio Bartoli is the perfect example of how sports, love for animals, wellness and vegan nutrition are able to coexist without causing issues. I believe this man’s spirit, his will of freedom and his streght to go against the tide, by provoking trends and dumb conventions, deserves respect and disclosure. And so the calmness and the lack of belligerency with which he sends his message of respect towards animals. As Michele Lessona has written: “Will is power”… and Fabrizio is surely its living witness!

PS: … two days after I’ve bought the “VEGAN MAN” book, I’ve got in touch with the “mysterious hipster guy” in order to set up an interview for this blog and for Radioveg.it! So, if you’d like to know something more about him, keep on following us! (I can’t wait for it to be Monday, so I can shake Fabrizio’s hand and run over him with loads of questions!!!) ^_^  #ForzaFabrizio #ingoodwetrust

 

Post by Stefi

Translation by Chris

Image source: Fabrizio Bartoli – Franco Fasciolo

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IN THE HEART: BETWEEN ART AND DESIGN

IN THE HEART: BETWEEN ART AND DESIGN

I’d wish to point out this amazing initiative: an exhibition born by the heart and which immediately touches our souls. Also the talented and eclectic artist Silvia Beccaria, will take part in this event, we’ve introduced her by speaking about her amazing gorgets, made by unusual materials, different from traditional texiles. “In the Heart” between Art and Design, curated by Domenico Iaracà, will take place in La Casina delle Civette – Musei villa Torlonia in Rome,  from February 7th until April 3rd 2016. The exhibition stands mostly as an invitation to all of us, absent-minded consumers of nowadays, to respect the most precious things surrounding us. From the ancient duality of art’s roots, to the contemporary and creative installations of four artists, Silvia Beccaria, Evandro Gabrieli, Silvia Granata, Sabine Pagliarulo, earth and fabbric will be displayed in an almost intimate dimension, as it was born by heart – “in the heart”. Natural fibres are weaved just to create garments, such as clay, once is dehydrated and baked, is useful for containing food. Chromatic balances are what make a unique artwork out of each garment. Carved surfaces are shaped, thanks to different varieties of clay, into cavities and protuberances and turn a simple bowl into a garnished item. “It is a formal incitement” as the curator Domenico Iaracà writes, “and not just a simple mimesis item, natural shapes have a symbolic and aesthetic value: this is the idea standing behind Sabine Pagliarulo’s shells, Evandro Gabrieli’s stems, Silvia Beccaria’s creatures and Silvia Granata’s chromatic rarefaction of organic shapes. “From the roots of an ancient from of art to current studies, shapes and meanings intertwine and repropose themselves as contemporary as they can be with both their message and the astonishment they are able to cause. A clear message emerges from their privileged point of view, that is respecting the nature which surrounds us.

 

Post by Stefi

Translation by Chris

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COLOR TRENDS 2016: MUST HAVE FOR S/S

COLOR TRENDS 2016: MUST HAVE FOR S/S

Even though the cold weather is still bothering us, a hint of spring is in the air; the days slowly get longer, the sun shines more frequently in the clear sky and the air begins to smell like flowers. As if by magic, we were already flying to the next season, the Spring Summer 2016. Promptly, our beloved Marta Rocca, young and brilliant  fashion designer really careful to all fashion trends and season previews, is going to recap through her mood board, Pantone’s choice and its 2016 color report. For next spring season, they have chosen feeble but at the same time striking tones, a very chic pastel palette ispired by the colors of the summer skies: from the “Serenity” azure to the “Eco” peach , from the “Snorkel” blue to the “Lilac” gray, from the “Buttercup” yellow up to the passionate “Fiesta” red. However Pantone has specified that pink and azure will be next season’s cornerstones and we’ve chosen to introduce ’em to you this way. So let’s take a close-up look: the airy and suave azure “Serenity” is a very soothing tone inbetween blue and light blue which infuses serenity, as its name says; the seductive but delicate pink “Quartz” is a nuance that grants a sense of composure yet of freedom, bringing our mind back to the beginning of spring, to blooming buds or to romantic spring sunsets. Personally I do not like pastel tones, often too soft and delicate, but the nuances proposed for 2016’s new season surely do have mettle and they differ from the classic baby pink and baby blue, to which whom we’re accustomed since our childhood. So off to the pastel tones and obviously to imagination. I believe next  Spring/Summer is going to be extremely… relaxing! ^_^

 

Post by Stefi

Moodboard by Marta

Translate by Chris

Image source:  1. 2.

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CARTINA SHOES: PAPER MADE SNEAKERS

CARTINA SHOES: PAPER MADE SNEAKERS

Who said fashion cannot be ethical, cruelty-free and environmentally friendly? Of course not me, you know that… So, get ready ’cause the brand I’m gonna introduce in this post is going to leave you literally speachless! This is once again a 100% Made in Italy Start Up, which has decided to pursue a truely unique project, trying to bring to the fashion world an unusual material…  CARTINA – made in paper, was founded in 2014, by the meeting of ‘entrepreneur Maurizio Colucci and fashion professional Mirko Paladini, to provide an alternative shoe by using an original material: recycled paper! Nowadays this is the first and only company in the world to have patented systems and materials for the industrial production process that fuses tha special characteristics of the paper to the processing technique. The outcome is a shoe that has all the typical aesthetic and funcional characteristics of leather, without replicating the environmental damage of its production. Cartina owns brands and international patents, which protect this particular production technique, as well as the exclusivity of the product, The underlying theme of this company’s production is the craftsmanship of the product itself and the desire to experiment, offering innovative models for both: the way they are conceived and for their implementation. Indeed in their collections exists a total experimentation to maximize paper’s versatility. Besides, over the years the brand has joined forces with many other green e cruelty-free materials, creating strongly expressive twines: twines of velvet paper, qualited effects or patchwork. Because being modern also means considering the future, not only the future of fashion, but also the planet’s future. And that’s why Cartina marries a fashion way of thinking in tune with progress and sustainability, combining aesthetic with a conscious design. Hence the clear choice not to use animal products (leather, feathers of fur) which turn in favor of a totally environmantally sustainable material such as recycled paper. Cartina has been certificated and added to the Animalfree LAV list, among the companies with the highest score (VVV+), Cartina made another ethical choice, indertaking to use green and renewable energy in all its stores, offices and laboratories. Even the furnishings are made out of recycled and 100% recyclable materials, which added environmental sustainability to its quality and design values. Therefore, we can say that for this original footwear collection sky’s the limit… or better yet the desire to create! Well then: Be different, wear Cartina! #ingoodwetrust

 

Post & Moodboard by Stefi

Translation by Chris

Image source: Cartina Gallery

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LIGNEAH: WOOD IS THE NEW LEATHER…

LIGNEAH: WOOD IS THE NEW LEATHER…

May an italian start-up revolutionize the accessory world? In early September 2012, Marta Antonelli has just graduated from IED with a major in shoe and accessory design, by that time she founded  with her father MyMantra srl. She is also the owner of the Ligneah patent, a made in Italy wood fiber produced thanks to high tecnology and laser machinery. Her first thought was to create a collection of accessories and especially bags. Her brand, called OOD offers a wide selection of items which will be able to match any kind of feminine necessity. Amazing pochettes will force to spend a night with your friends! The range of colors and textures, includes the classics black and blue but also python and animalier textures.
Fiber’s softness, finely worked by laser, makes it hard to believe its made out of maple, birch, bolivar and ash. Its thickness equals fabric’s one, but its softness and  plasticity, along with its resilience  make it an exceptional product.
Don’t forget though that wood fiber, just as leather, can be employed for any kind of accessory, such as wallets or shoes. Thanks to its natural features of water resistance and perspiration, the footwear perform even better than leather.
The company boasts a high-level sustainability, making it possible to produce more than 200 bags and up to 150 pair of shoes per tree. Thanks to the collaboration with Tree-Nation, for each sold product a tree will be planted in Nigeria and Burkina-Faso, which in other terms means a return of about +350% in comparison to what is made use of.
Many awards have been given to OOD, which recently has become a member of AnimalFree list, a project run by LAV, concerning sustainable fashion.
Once again Italy confirms itself as a character of this ethical revolution.

 

Post by Maria Chiara

Moodboard by Marta

Translation by Chris

Image source: 1. 2. 3.

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NR RAPISARDI: STRETCH YOUR LIFE!

NR RAPISARDI: STRETCH YOUR LIFE!

It’s always a pleasure for me read stories like this. Stories which tell about a well-estabilished company that has decided to change its philosophy, producing in a more respectable way, still working with the same care but changing the choice of materials. Florentine footwear brand, NR RAPISARDI, which combines tuscan manufacturing tradition with new styles and materials, presents at Pitti Man its new slip on sneakers, which are part of the “Stretch Your Life” collection. The new collaction recall the brand’s motto: easy to wear models perfect for everyday’s look. New sneakers DAVID, and its feminine version VENERE, are named so as a tribute to the city of Florence, from where the brand started more than 50 years ago. The model is a slip on sneaker provided with a flexible sole and completely made out of elastic bands. Stretch, declines its definition and materials in different versions: one of them is the basic elastic version, available in black, blue, and dark brown tones, but also in its multicolored and printed versions, one of which recalls the typical material employed for ties. Versatile footwear for men of all ages and times. A product which perfectly connects to the themes of this Pitti – “Pitti Generation(s)” – these are the simultaneous coexistence of different generations and a new timeless fashion in which our personal time gets mixed trials and memories. NR RAPISARDI’s slip on stretch sneaker is the best passepartout accessory for it was designed to be cleancut and minimal and thanks to its materials’s selection. Original vegetable origin materials are employed for a respectful approach which safeguards animals and the environment. Starting with 2016’s summer season the company will joined the Animal Free Fashion project by LAV for a responsible and sustainable fashion which excludes the usage of animal origin materials. All collections are completely made in Italy, by collaborating with selected suppliers, with whom NR NAPISARDI has been working for years. Today as in 1959, years of the company’s establishment, its features and its DNA hasn’t changed: the same great selection of materials and the same quality and care in the production process. #ingoodwetrust

 

Post e Moodboard by Stefi

Translation by Chris

Image source: 1.

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CARMINA CAMPUS & VIBRAM: S/S COLLECTION 2016

 

CARMINA CAMPUS & VIBRAM: S/S COLLECTION 2016

Let’s start the 2016 with a wonderful news which comes directly from the highest top of the fashion world! Yep, ’cause something’s changing in Fendi’s Maison…

Carmina Campus is an accessory fashion brand, which also creates furnishing accessories. Carmina Campus was born in 2006 by Ilaria Venturini Fendi; daughter of Anna, one of the five Fendi sisters, and Silvia Venturini’s sister (Altaroma’s Pesident and Creative Director with Karl Lagerfeld of the historical maison, working on men’s fashion and accessory lines). Ilaria has chosen to continue working in the fashion design field, going after her family’s tradition. She has done so, in the past few years, in a very personal way: Carmina Campus – which is located in her fascinating farm, just ouside Rome – was born as a creative and sustainable project of ethical fashion, in response to the current effects of economic, ecological and social crisis. These ideas meet the school of though of hand-made processes, artisanal excellence and propensity to the re-purpose culture. Ilaria’s konw-how as a high-profile accessory designer – for several years she has been Accessori di Fendissime’s creative director and Fendi’s shoe designer – marries her will to interpret in a responsible way fashion’s world, by choosing only pre-existing or wasted materials. From pvc to ancient carpets, from truck tires to plastic pipes, from hardware store leftovers to offcuts, from alluminium cans to vintage fabric offcuts, old stocks or close-out sales. Humble remainders are salvaged, recycled and turned into unique objects, thanks to an original design and the manufacturing care borrowed by luxury productions. Moreover there are also some socially useful activities going on, such as this special project in Africa, made possible thanks to the collaboration with the International Trade Center (ITC), joint agency of the World Trade Organization and the United Nations which promotes work, professional development and micro enterprises in African countries.

Vibram was born in 1937 thanks to it founder Vitale Bramani (grandfather of the current president Marco) who had the brilliant intuition to employ vulcanized rubber technology in order to develop trekking soles, combining it to tractor technology. The innovation had an immediate success which gave the brand international exposure for its quality, performance and reliability. It is now more than twenty years since Vibram started working for sustainability with different venatures, starting from the Ecostep blend and also with the creation of many products which respect european regulations, including their materials and promotional gadgets.

After the huge success of the F/W collection 2015, which is the result of the collaboration between two brands, Carmina Campus and Vibram are presenting their new suggestions for S/S 2016. This is a special collection that combines the ethical accesory, jewel and furnishing elements’ fashion brand by designer Ilaria venturini Fendi, with Vibram, world’s leading company for high-performance rubber soles, also addressed to the Outdoor and Lifestyle market, besides the industrial and repairing ones. These are two different realities which share a common purpose: the respect for the environment and Earth itself through a different way of thinking and producing fashion.

This is how they create a unique collection of bags, which past being comfortable and having a sophisticated design, is also the expression of a priceless value: recycling wasted materials by optimizing their purpose in order to dicrease their impact on the environment. These bags are created, produced and distributed by Carmina Campus and were born by the re-purpose of wasted Vibram rubber sheets into finished products. Models include shopping bags, larger and smaller shoulder bags, tote bags, handle bags with pocket cover and a backpack. Colorful shoelaces are trasformed into twines on each side and evident stiching on the edges. They are also used, in a couple of shopping bag model, to tie together small rubber offcuts which form the bag’s structure. Machining burrs, in other words the excess of Vibram rubber utilized for the soles, turn into a decorative motive  of these shopping bags. Also the typical spiked soles, made with metal moulds, are tuned into decorations for handles and pocket covers. Moreover, some bag models are created with Ecostep plates, an exclusive Vibram blend with a particular multicolored stippled effect, available in four tones: ice, black, honey and blue. Vibram Ecostep was launched more than fifteen years ago and is made with production waste. Ecostep may not only reduce waste, but may also dicrease the use of virgin material by 30%, for it is an ecologic and high-quality material. Today it is also employed by Carmina Campus in order to produce cruelty-free bags. This may be the birth of a new way of conceiving fashion: by seeking a way to respect life and our planet. #ingoodwetrust

 

Post by Stefi

Moodboard by Marta

Translation by Chris

Image source: 1. 2. 3. 4.

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TI-SANA DETOX RETREAT: REGENERATE IN BEAUTY

TI-SANA DETOX RETREAT: REGENERATE IN BEAUTY.

Do you know anything better than a detox session after Christmas? Don’t you feel a bit bored by our common traditional tour around the table? Several lunches and dinners with relatives, parents and friend cold be really hard to sustain!! So let’s go to a Spa. If you are thinking to a common one, I’m sorry, you’re wrong.
Ti-Sana Detox Retreat in Arlate (Lc) is an oasis of absolute relax for your body and mind. An ancient suburb recently restored and turned into a receptive structure whether to retire and to be regenerated. Despite it opened only few years ago it has already won important international prizes
such as the World Luxury Spa Awards gotten in 2014.

The offer is articulated in order to satisfy the most differents demands; An area properly devoted to aesthetics proposes besides massages, baths and treatments to the oxygen and peeling cure. A specialized team is able to intervene in more technicals circles with medical terapies based on Vitamin C or colon hydrotherapy.

Point of strenght of this structure are the Healtheatarian programs: Specific solution to cure stress, overweight or obesity. A  scientific support is guaranteed and from Juicing to rawfood to vegan everybody can find a proper program.

The kitchen is run by the wise chef Valeria Agnelutto, vegan and raw chef, grown in prestigious restaurants like Joia in Milan and Cascina Rosa that is part of the IRCCS Foundation.

So, with this kind of premises, what are you waiting for??? Enjoy your relax!

 

 

Post by Maria Chiara

Moodboard by Stefi

Image source: TiSana Detox Retreat

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KUKKA: SUSTAINABLE AND MINIMALISTIC DESIGN

KUKKA: SUSTAINABLE AND MINIMALISTIC DESIGN

I know Kukka design from many years and each new product reconfirm it as a great brand. Established in 2010, kukka™ is a British design house leaded by Israelian designer Rona Meyuchas.
Sustainable materials and cultural behaviors: those are their fixed points, highly considered in their  design process. The packaging is minimal but still very elegant and neat.
Cubo is a sustainable light using low voltage LED source, made from FSC beech wood, finished with Danish oil. Cubo is designed to be hung onto the wall – the light can be pointing upwards, downwards or even at an angle. It can be placed on a table, a shelve and even on the floor.
The playful front metal ring comes in a selection of different colours. Thanks to this, the Cubo can fit in different interiors such as children’s rooms, living rooms, working areas and so on.
The Balata (floor tile in Arabic) is a ruler made from reclaimed high quality Caesarstone®, a material often used for flooring.
Made to the width of a traditional tile, 20×20, which in fact is often used to measure the size of a room.
On thei web site you can find many more interesting products And for those who will insert our promocode “Ethical-code”, an special discount of 10% is granted!

 

Post by Alice

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PINA: AN INNOVATIVE TEXTILE

PINA: AN INNOVATIVE TEXTILE

At Christmas colorful baskets of fruits decorate our tables: tangerines , walnuts and dates , papaya, mango and pineapple … Maybe for many peolpe, pineapple it is just an exotic fruit to eat occasionally, rich in nutrients and beneficial for the body . But here you have a rather interesting use which I discovered recently : from pineapple it is possible to get a beautiful fabric . Known as Piña , the fiber obtained from residues of fruit refining is an attractive alternative to traditional materials and a eco-friendly fabric good for textiles , upholstery, industrial fabrics and clothing.

It ‘s a raw material coming from a waste, its production has no impact in terms of water or land use. Piña fiber is very soft , thin, light, easy to wash, biodegradable and it is extracted from the leaves of a variety called Ananas Cocosus ( Linn . ) Merr, rich in cellulose and lignin. The fibers have a length of about 60 cm , they have  a white or cream color and they are shiny as silk.

Designed for curtains, draperies, room dividers and lampshades,  among natural fiber fabrics Pina is also quite resistant in one direction ( it can be rolled up ) and it has a treatment that makes it flame retardants. .

Apart from the leaves, also the juice of this fruit is used to create innovative materials and, in particular, bio-active tissue for the medical use for wounds treatment.
This Christmas , eating the traditional slice of pineapple at the end of dinner , I will appreciate even more this wondeful fruit!

 

Post by Alice

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MAMMOTH OUTWEAR: CRUELTY-FREE PARKAS

MAMMOTH OUTWEAR: CRUELTY-FREE PARKAS

James Yurichuk, founder of the new brand Mammoth Outwear, is working hard to change the current trend of Made in Canada parkas with fur-trim. Actually the Company has just launched a very successful kickstarter campaign and is donating the sale of each parka to support groups effort to Make Fur History. Parkas for man and woman are also down and wool free, 100% vegan, and are totally breathable, waterproof and resistant. That’s great! I promise to post really soon a moodboard with these wonderful cruelty-free jackets and a long interview of James Yurichuk, talking more about this amazing initiative. #ingoodwetrust

 

Post by Stefi

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ORIGINE BAGS: CRUELTY-FREE MADE IN ITALY

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ORIGINE BAGS: CRUELTY-FREE MADE IN ITALY

These completely cruelty-free handcrafted bags are so accurate in both their look and their functionality and are sought-after for the quality of their material and their manufacturing techniques. Origine, this is the brand’s name, starts from here and was created thanks to Giulia Marotta’s creativity. She is a fashion designer from Vercelli, who cares much about making ethical products which do not employ any animal origin material. 2015-2016’s Fall/Winter collection sees eleven garments created in between Lombardy and Piedmont along with the strong manufacturing tradition of Florentine workshops. These bags have original shapes and materials and are addressed to a feminine and demanding audience that wishes to combine an ethical choice with a high-quality made in Italy product. In Origine bags traditional italian materials such as wool, silk and leather have been replaced with polyurethane, polyester, viscose and cotton. The cruelty-free approach and production system is certified by Origine’s rating within the project LAV ANIMAL FREE FASHION, which happened to be VVV+, and stands for the highest grade. I asked Giulia Marotta what made her want to create her personal ethical collection and I was impressed by her answer, because it suits perfectly with Ethical-Code’s way of thinking: “My task is to create an accessory collection which keeps up with fashion through elegance and innovation, but which differs from those brands that, in order not to use leather, make hemp bags, whitout even trying to produce luxury accessories. The choice of not using hides, doesn’t necessarily mean saving up, it means instead switching leather with high-quality fabrics and materials.” In other terms, these are “Chic” and not “Cheap” trendy fashion accessories. Oh, what a pleasure it is to hear such words more and more often…! Origine’s shoulder bags, hand bags and shopping bags are made by combining different materials and designers, and each creation is a mixture of two different handcrafted production processes, made exception for Origine’s large shoulder bag and for Origine’s viscose clutch. In order to make big whishes come true you must have a lot of initiative and a certain amount of courage, and Giulia told me what is her secret: “I have attended Milan’s Marangoni Institute, just to cultivate my interest in fashion, which I had since I was a child. Life has then made me change paths, so I had to put my dreams to the side as I enrolled in a radiology course. My instinctive passion for fashion has however continued to move around in my head, making me rethink my future once again. After attending a course in bag design at ModaPelle Accademy, I chose to create Origine, also thanks to my partner and my family’s support. Many people change their life and start entrepreneurial activities, driven by failure or by the struggle of finding a stable job. – concludes Giulia – In my case, I hade a sure salary and I didn’t know if I would make it, but I just couldn’t keep myself from following my passion, as it was still burning inside of me. So I decided to go all in and dedicate myself to an activity which mirrors me perfectly, and reflects all of my choices. And we can’t do anything but make her our congratulations and wish her good luck, because in Italy we need people, who just like Giulia, won’t stop dreaming. Great job, Giulia! #ingoodwetrust

 

 

Post by Stefi

Moodboard by Marta

Translation by Christopher

Image source: 1. 2. 3. 4. 5. 6. 7. 8. 9.

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KARTELL FASHION: DESIGN A LA MODE

KARTELL FASHION: DESIGN A LA MODE

I remember as, when I was a child, I used to go with my grandfather to pick my mom up from work. She worked for “Ottagono”, an historical and well-know design and architecture magazine, which came out in its peculiar square shape. As I waited for my mother, I loved to sit at an empty desk and feel the typewriter’s vibe; I also liked to walk down the corridors and enter the newsroom, where I would say hi to the architects. I loved to peek into open boxes, looking for a fresh printed copy with its unique smell… Those were the good old days! I guess I discovered Kartell during one of those days, as I was flipping through the pages of a magazine. What I saw in that picture was this beautiful lamp with a round shade and a tampered steel tube standing beside of two colorful plastic chairs which seemed to have come from the future! Unfortunately, after a 50-years-old esteemed career, “Ottagono” has ceased its activity the past year, leaving, as referring to professionals’ words a “huge gap within specialized press”. Kartell instead, still stands as one of the world’s most appraised company and still known for using original production processes while working with plastic materials. Thanks to this endless research the company has fused into plastic new and unespected features, such as satinized surfaces, enhanced softness. Kartell is already considered as a proper lifestyle icon and its certified production process avoids useless waste, embracing enviromental sustainability and recycling. Kartell has brought plastic into a new and unexpected setting: the luxury and cruelty-free setting. Many big brands such as Moschino o Normaluisa have signed several collaborations with Kartell, developing colorful collections of fun and easy to wear shoes and handbags. Fashion and design are perfectly marged together, inside of a both romantic and urban suggestion. It’s a colorful mix of levity and nonchalance, now and then sophisticated and unselfconscious, fused in super soft and 100% recyclable plastic. The finished product is able to grant each and every wish of its vast and demanding audience. #ingoodwetrust

 

 

Post by Stefi

Moodboard by Marta

translationb by Christopher

Image source: 1. 2. 3. 4. 5.

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VOCE DEL VERBO MODA: CRUELTY-FREE SHOOTING

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VOCE DEL VERBO MODA: CRUELTY-FREE SHOOTING

October in Torino means “Voce del Verbo Moda”, this year at its third edition.  The wonderful and cozy Circolo dei Lettori had been the perfect location for four days of workshop, speeches, conferences and events devoted to fashion, design, artisan excellences and new social trends. Each edition is more interesting and full of initiatives. During the inaugural day Creativity Oggetti organized a shooting, inviting its  for guests to wear some crazy creation artists and designer. If you’re looking for unique jewels and piece of design, Creativity Oggetti is a place to know.  Until 8th December it hosts  “Divieto di caccia”, a series of hunting trophy realized by eight artists in a new cruelty-free and contemporary vision. Hard and Heavy themes can be presented from an artistic point of you. In name of beauty and respect. #ingoodwetrust.

 

Post by Maria Chiara

Image Source: Elisa Perotti, Federica Cioccoloni

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PANTONE: A COLORFUL RAINY DAY

PANTONE: A COLORFUL RAINY DAY

Fall season is here… and rains too. Cities turn gray like our mood.
What to do to warm up? Turning on a light and sip a hot cup of tea… Someone else got a brillant idea to make a change.
That’s what happened in Seoul, thanks to D&AD designers, in collaboration with Pantone. A normal city street. Rain. And then something incredible happens!
As soon as the rain touches the asphalt, something remarkable transformed the gray city in a triumph of life and colors.
The project is called Project Monsoon: an hydrochromatic paint, which appears only in contact with water and it colors some streets of Seoul with drawings and murals related to Korean tradition.
“A special formula that changes from transparent to opaque when wet,” explain the creators, ‘Inspired by South Korea’s culture of emphasising the importance of the flow of rivers, the paintings utilise Korea’s topographical features that create a flow and puddle of rain water in every street to fill the streets with colour and life,.
Images of multi-coloured whales, turtles and fish converted grey roads and alleyways to feature the cheerful underwater scenes and invite Seoul citizens to get off the streets under the rain.
Who knows if it will happen in our cities, too?

 

Post by Alice

Image source:   1. 2.

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WAXMAX: JUST AN AFRICAN TOUCH

WAXMAX: JUST AN AFRICAN TOUCH

Last night we have been invited to the WaxMax project launch, hosted by the Five to Nine store at 42, Corso Garibaldi, Milan. Even from the outside of the shop window, you could see the eye-catching streght of fabric patterns. Wax obviously catched the eye of bystanders, who are usually used to less vivid urban colors. We entered the shop and we were surrounded by sparkling colors: red, orange, maroon, green, yellow, purple and blue. Colors were wisely matched in order to create incredible clothing lines and accessories but also amazing furniture. WaxMax was conceived in a small windowless atelier, by two creative women who started the project by combining design and handcraft with ethics and elegance. Although Elena Vida is an Armenian architect and Andrea Folgosa is a Catalan designer, they both live in Milan. These ladies got in touch with many cultural influences, but they developed a specific passion for African Wax Print Cotton. WaxMax was though of in between Italy and Cape Verde, but meant to exceed all boundaries. Small studios, cooperatives and long tradition artisan workshops are all part of the process wich leads to the creation of dresses, accessories and furniture made with the traditional “African fabric”. Each collection is unique, a sort of “limited edition” made of clean-cut shapes and vivid colors. You can see in these contemporary but timeless creations, the way that design and tradition have been matched with each other. WaxMax invests, grows and believes in its own wishes. Their biggest wish is to promote WORKING | WOMEN | WIN, a project which encourages collaborations between designers and craftsmen, by supporting the growth of Cape Verde and Dakar workshops. These workshops unable people to create useful and significant items which are also ethically and economically sustainable. I would suggest you to drop by Corso Garibaldi’s store: the collection will be there untill November 15th, and you will also find either Elena or Andrea who will tell you something more about their amazing experiences. You will also find Elena and Andrea every Friday in their atelier at 27, Nino Bixio street. Milan has emellished with an intense and vivid touch of Africa, which boosts our heart and soul. #ingoodwetrust

 

Post by Stefi

Translation by Christopher

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ESCUDAMA: MAD ABOUT SCHOOLBAG

ESCUDAMA: MAD ABOUT SCHOOLBAG

Often we define “iconic” an object that reminds to something related to the past. Escudama, piedmontese brand born in 1981, gave to schoolbags a second life. The bags are a little retro nostalgic, but they are totally trendy as well because of their cheerful color palette. All the bags are made with eco leather and patent eco-leather,simply wonderful! Yesterday they had copybooks, pencils and books inside whilst today they’re perfect for your laptop. Schoolbags are suitable for boys and girls from 6 years old, for mum to go shopping  and for dad to go at work. but they are also used as diaper bags and in Italy they even dare using them as laptop bags! You certainly go with a pleasant mood to your work, isn’t it? The smaller version is suitable for younger children, very convenient to take to the kindergarten or day care. You can describe Escudama in a simple phrase, comfort with a unique Italian design for the urban lifestyle, 100% designed and made in Italy.

I’m just crazy about it, and you?

 

Post by Maria Chiara

Moodboard by Marta

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CRYSTAL BUBBLE: LOW ENERGY HIGH COMFORT

CRYSTAL BUBBLE: LOW ENERGY HIGH COMFORT

Every year Autumn season and its warm colors renew in me the desire to spend more time outdoors, even though the days are getting fresher and shorter.
And what if we could enjoy the spectacle of nature protected in a transparent bubble, sheltered from the cold, insects and bad weather but fully inside the landscape?
If what we could spend a night under the stars, comfortably stretched out in bed like being at home? Read in the middle of a snowstorm?
It seems an impossible dream …
Crystal Bubble, produced by BubbleTree, a French company producing tends and tree houses and designed by Pierre-Stéphane Dumas, interprets our desire to be in contact with nature.
Made of recyclable and anti-U crystalline material, it has a small entrance supported by a light frame creates a barrier between inside and outside. It has the size of a sphere with a diameter of about four meters and it is designed to create a new approach to temporary accommodation, at the beach, in the countryside, in a park, or in authorized zones, for leisure and eco-tourism luxury.
The bubble-tend is based on minimum energy, minimum material, maximum comfort and perfect interaction with the environment. Both the packing structure and the power consumption are low enough to allow the least possible environmental impact. Inside it includes a moisture control system and the air recirculation, which, by creating a slight pressurization, avoids the condensation and the formation of mold and supports the structure. Design, innovation, simplicity and comfort.
In Europe there are already more than forty hotels that give you the option to sleep in a Bubble Lodge.
In Italy, unfortunately, there are none … But who knows if after reading my post, someone will go for this kind of responsable luxury tourism.

 

Post by Alice

Image source:   1.

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UGO MASINI: LE GOUT INTERIEUR

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UGO MASINI: LE GOUT INTERIEUR

We are still talking about EcoFashion, about winsome trends and young talents who are finding a niche in the world of Fahsion. I met this young designer during our Ethical Fashion Event and I was impressed by his creations. Ugo Masini  was born in 1981 in Latin on Jan 24. After graduating from the Art School of Latin, he enrolled in Sciences of Costume and Fashion at the University “La Sapienza” in Rome. While he was studing, he began working as a theatrical costume designer and as a stylist for fashion photo shoots, sewing by hand each of his creations and presenting his first draft “Reciclostyle”. This will give birth to “Goute Interieur”, a collection of suits based on the reuse and reinterpretation of secondhand clothing. This project gets shaped through the years, undergoing changes and trasformations. The styles are mixed as well as cuts and prints, ranging from vintage up to the 80’s. In the 2010/2011 Ugo won the MarteLive contest in Fashion&Recycling section, gaining the chance to display his clothing line in Lidia Firth’s famous eco boutique. Since January 2015, on the occasion of Fashion Week, he regularly presents in Milan his F/W 16 and S/S 16 collections. Here’s a preview of his latest Spring/Summer collection; Broad lines, simple and athletic, clearly influenced by Japanese style. Once again Fashion can go hand in hand with Recycling, garanting us with unexpected surprises. #ingoodwetrust

 

Post by Stefi

Moodboard by Marta

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EXPO COOKING SHOW: THE RECIPES

EXPO COOKING SHOW: THE RECIPES

We’d love to tell the wonderful dishes presented by our beloved Chef Martin during the Cooking Show at Expo. So here are the recipes for these delicious veggie reinterpretation of Milanese tradition, with a “pinch” of Qatar. A special thanks to our sponsor NaturaSì Bio for all bio ingredients.

 

MILANESE RISOTTO WITH LEMON EMULSION, DATES AND CABBAGE SAND (1 pax)

500 g vegetable broth celery carrot and onion.

10 g of shallot pasteurized (olive oil and shallots equal proportions cooked in the microwave and smoothies)

90 g Carnaroli rice superfine semintegrale

30 g extra virgin olive oil

1/2 lemon juice

1 teaspoon saffron

salt to taste

 

Toast the rice with salt and saffron dry, without added fat. Drizzle with broth and cook for 13 minutes adding broth as needed. Add the shallots cream during cooking. Season wit salt, remove risotto from heat when cooked, let stand 1 minute, then stir with extra virgin olive oil, lemon juice and… energy.

 

For the emulsion of dates:

20 g dates

20 g water

Boil the dates and then whisk all.

 

For the sand cabbage:

3 cabbage leaves

abundant salted water

Boil the leaves in salted water and cool. Whisk, spread the mixture on waxed paper and dried at 70° C then crumble with a blender.

 

VEGETARIAN CASSOEULA

Chickpea humus:

Boil 200 g of dried chickpeas and rehydrated in plenty of lightly salted water. Pick them up, once cooked, place in blender and blen adding cooking water, salt and extra virgin olive oil. Switch to thin the past Chinoise obtained  and put the cream smooth on one side and waste obtained from the other. Combine the chickpeas smooth 50g tahini. The smooth side will serve as sauce for our cassoeula while the high in fiber will be our “polenta”.

For the vegetables:

1 carrot

1 zucchini

1/4 eggplant,

1/2 pepper,

red onion a few slices

Cut into pieces coarse deliberately making sure to make smaller cuts for vegetables harder to cook. Put all the vegetables in a pan over high heat with olive oil and cumin, and cook jumping vigorously, add salt sparingly.

 

TIRAMISU and raspberry with karkade

For tiramisù:

250 g mascarpone (alt vegan: reduction of soy or rice milk)

100 g yolk (alt vegan: coconut meat and mango)

170 g sugar (or stevia)

250 g whipped cream (alt vegan: vegetable cream)

raspberry lio crumbled to taste.

 

Make the ceram starting to mount the yolks and sugar, then add the mascarpone and raspberries lio and finally the whipped cream. Set aside to cool

For raspberries lio buy already lyophilisates or dry them at 65° C for 6 h.

For karkade, boil 1 minute the hibiscus flowers in water and let steep 10 minutes Sweeten to taste.

Soak the sponge fingers in karkade already cold and put cookies layered with abundant cream, finsh the cake with raspberry lio crumbled.

 

Post by Stefi

Recipes by Martin Vitaloni

Photo by Dario Agrillo Photo

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EXPOMILANO2015: THE COOKING SHOW

EXPOMILANO2015: THE COOKING SHOW

October 19, at 19 – Expo 2015: Qatar Pavilion. We recently made our first Ethical Cooking Show in collaboration with Martin Vitaloni, multifaceted Chef well known for his “Endorfinic” cuisine, and with a great sponsor: NaturaSì Bio, leader company in sales of organic and natural high quality food. During a prestigious event like Expo, whose aim should be promoting good and healty food that nourishes the Planet and its inhabitans, we could not miss. As location for the show, we chose the beautiful pavilion of Qatar, a country increasingly focused on sustainability through highly innovative “green” solutions, to resolve the challanges of a lack of food and water in a creative and ecological way. Three traditional Italian recipes were presented during the show, revisited in a veggie way and with Qatari influences: risotto with saffron, emulsion of dates and sand cabbage; vegetarian cassoeula with chickpea hummus, instead of traditional polenta; tiramisù with raspberries and karkade. In each event, Ethical-Code becomes a precious container that encloses important or growing realities, supporting them as a source of inspiration to ethical behavior that does not represent a waiver but an evolution. Once again we have shown that ethics and aesthetics can coexist, even in the kitchen. #ingoodwetrust

 

Post by Stefi

Photo by Dario Agrillo Photo

 

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ROME CAVALIERI: THE LUXURY HOTEL DONATES

ROME CAVALIERI: THE LUXURY HOTEL DONATES

Some months ago Rome Cavalieri Waldorf Astoria Hotels & Resorts, decided to embrace a virtous project related to enviromental sustainability and social problems. A part of the activities is dedicated to banquets and events organizing more than 450 catering annually,  for a total of about 115,000 guests.

With this sensitivity and attention to the current problems, the hotel- the first and in Italy- applies the law now known as “Good Samaritan”, which allows the donation of food cooked in excess, as provided by law.

In February started a collaboration with Equoevento, a non profit association which recovers the excess food produced at events to redistribute it to charities. Equoevento work as by providing transportation protected and guaranteed of processed food donated by the Rome Cavalieri and delivering it to the Community of Sant ‘Egidio,  Saint Lucia and Regina Mundi.

The activity also promotes respect for the environment, avoiding the disposal of hundreds of pounds of organic waste. This also means that in one year the hotel will be able to donate over 35,000 hot meals.

The operation was carried out by Fausto Ciarcia, human resources manager of the Rome Cavalieri, who has found a strong willingness on the part of the hotel team. A surprising result, at a time in history when the global crisis has increased the economic hardship of many: it grows more and more number of people are turning to charities, and for this reason food waste can not be more tolerated.

Donate moments of beauty to those less fortunate in life is an example to be copied. #ingoodwetrust.

 

 

Post by Maria Chiara

Image source: Rome Cavalieri press office

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NOODLES DETOX BY MARTIN: TASTY AND HEALTHY

NOODLES DETOX BY MARTIN: TASTY AND HEALTHY

Today, for the ethical food section, I’m glad to introduce a new entry. We met him in the occasion of our first Ethical Fashion Event during the Milan Fashion Week, at Chateau Monfort and Understate. He is Martin Vitaloni, Executive Chef of Rubacuori restaurant, which has cooked for us and our guests a great creative and tasty vegan buffet. To avoid any kind of controversy or dispute, I should point out that Martin is not a vegan chef but he is a multifaced and prepared professional, once vegetarian, able to satisfy a particular clientele as vegetarians and vegans; a skill not common among his colleagues… And we really like this! Today Martin’s wanted to gift us this creative and detoxifying recipe, perfect in view of the fall season just begun. Surely all female readers will appreciate the benefits and the positive effects on their body ^_^ Thanks Martin! #ingoodwetrust

 

DETOX-TELLE, tagliatelle (noodles) detox

For the dough:

500 g Wheat semolina flour

200 g Organic soy milk

5 g Spirulina algae powder

 

For the sauce:

200 g Fennel

1 Lemon

Extra virgin olive oil to taste

Salt to taste

Mint

Hemp seeds shelled

 

Making the dough for tagliatelle by mixing all the ingredients listed above. If the dough ever needs moisture, wet your hands with plain water. Make the tagliatelle and place in the refrigerator. For the sauce, boil the fennel thinly sliced in lightly salted water, once cooked put everything in the blender and blend emulsifing with raw olive oil and salt. Cook the tagliatelle and then dress them in a bowl with extra virgin olive oil, mint leaves hand broken, lemon juice and roasted hemp seeds. Place the fennel sauce in quantities to taste in a shallow dish, for exemple, and lay the noodles over the sauce. Enjoy your meal!

 

Post by Stefi

Image source by Martin Vitaloni

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NEOPRENE: NEW HORIZONS FROM FASHION TO DESIGN

NEOPRENE: NEW HORIZONS FROM FASHION TO DESIGN

Would you wear a diving suit to go out for dinner? Would you choose neoprene for your wedding dress?
Before aswering, just have a look at the new design trends that is bringing materials once used to sports specialist to fashion and design world.
Neoprene, otherwise technigally known as opolychloroprene, is a synthetic rubber invented by DuPont in the Thirties.
It’s a grreat material: durable, flexible, easy to work, with good insulation performance, water and UV-resistant, soft touch but at the same time compact. Used as fabric for the first time in the Fifties by two brothers from California crazy for surfing, only in the Eighties, the neoprene is started contaminating the “streetwear” fashion world . Today we can say that the ” neoprene – mania ” has infected many different fields of application. Here some interesting example.

Neò, an young Italian brand that became famous because it was to be able to land in a short time in the MoMA and the Guggenheim’s museum shop in New York. An all-female team work crochetting, knitting, at the frame, using techniques handed down from their grandmothers and tradition, creating special jewelry, purses and pochette.
I am lucky to have a Neoshop gray knitted handbag, which I jealously keep next to me so nice and cuddly I find it. Perfect for an aperitif or a special evening. Black dress and a Neoshop necklace? Revised version of the string of pearls. Audrey Hepburn would approve it! Not having one is crazy!

From Marc Jacobs to Miu Miu; from Alexander McQueen to DKNY; from Yohji Yamamoto to Karl Lagerfeld; from Armani to Givenchy; from Jean Paul Gaultier to Sadie Williams;from Fendi to Kenzo; from Versace to Zada; from Asos to Alexander Wang … the world of the great fashion design used it. But some the young designers too.
In his collection the Ukrainian designer Technogenesis won the second prize at fashion competition “look into the future ” at the Ukrainian Fashion Week. A unique black dress made with a futuristic combination of dense knitted fabric and matte neoprene.

Equally distinctive product is the collection Promo-cut by Zita Merényi, has replaced sewing with soldering to create a collection of garments with “scar lines” rather than seams. The effect that results is a sort scar. She says:” This is a coat collection where I use soldering instead of tailoring lines, which looks like scars, reflecting on the long term and temporary traces of mankind on the Planet Earth and on their own body, like scarification tattoos.”

Softness and heat insulation have made neoprene a material used for use for thermos jugs coating and coffee caraffe. Two examples : Menu Carafe designed by Jakob Wagner and Cafè Solo, an interesting system which replaced the usual paper filter with a self-included metallic one.

Prince Chair was originally designed for a competition setting the task of creating a chair for His Royal Highness the Crown Prince of Denmark. The seat is an allusion to the old paper cuttings made with a modern manufacturing technology using both water-cutting and laser-cutting to perforate the neoprene and felt seat and steel frame. The Prince Chair did not win the competition but has won several awards and is now part of the MoMa collection in New York. The Prince Chair is produced by the Danish company Hay today.

 

Post by Alice e Maria Chiara

Image source:   12. 3. 4. 567. 8 .9.

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A NEW SITTING WAY: ETHICAL-CODE

A NEW SITTING WAY: ETHICAL-CODE

Four new design chairs. Four new recycling materials.

Let’s start with one of the protagonists of the first event signed Ethical-Code coming in a few days during the Milan Fashion Week.
Fashion and design come together in a project that embodies the current themes on sustainability and recycling and object together with a strong poetic issue.
Rememberme. That’s the name of the chair by Casamania. An object created by mixing jeans and t-shirt of cotton with a special resin, giving new life to objects that are unconsciously but profoundly bearers of memories.
Rememberme is a project that begins today but it has a wide space for development and customization. The chair can be customized with jeans and t-shirt in cotton given by the client. The chair made just with jeans takes about 8 pairs. For the one made with jeans + t-shirt it is requires about 4 pairs + 9 t-shirts for a total of 5 kg.

Recycled cardboard is the material used for Re-Ply Chair .
The reclining chair Re-Ply uses a molding technique to model four layers of cardboard in a comfortable structure. The raw material is collected, stacked, cut, laminated, printed and bent to obtain a final resistant product which is mounted on a steel triangular base. The cardboard is then used in an original way maximazing its formal characteristics that make it unique. The product has a very low environmental impact because it is made primarily with recycled cardboard.

Recycled steel for the tube seat by Ashley Baldwin-Smith .
The British artist Ashley Baldwin-Smith, known as a designer of contemporary furniture, uses for his creations scrap metal and recycled engine parts. The tube seat is made of welded steel and it is designed to be used both as sculpture and as comfortable garden or indoor chairs.

Cardboard sculpture is the forth product I would like to present you.
The Korean designer team Park has collected stacks of packaging cardboard abandoned beside the bins and stuck each other. Then they applied the art of traditional sculptors using a grinder and a saw to model it. Slowly and methodically, they carved the clutter of cardboard to give it the final shape.

The last product made in wood has a very evocative name for us : Ethical chair by Antipod Studio, a young design team from Belgrade. It is a great example of a flatpack design, which comes in its own little carry case but fits together to produce a neat little chair.
It is the winner of the award for the most sustainable in the chair at “Sitting Green competition”.

 

Post by Alice

Image source:   12. 3. 4. 5.

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MILAN FASHION WEEK: OPENING PARTY

MILAN FASHION WEEK: OPENING PARTY

MFW has started. We celebrated the first Ethical Fashion Event signed by Ethical-Code at Chateaux Monfort, yesterday. We have launched the new S/S 16 ethical and sustainable collection by Diamond Luisant and the amazing vegan luxury collection of shoes by Opificio V Milano. But the show has just begun! We are glad to invite all of you at Understate, Design Concept Store in the centre of Milan, tomorrow evening to inaugurate the art installation created by our beloved Alice Gramigna with Diamond Luisant’s clothes and Opificio V Milano’s vegan shoes. The opening party will start from 7 p.m. You will taste some healty and tasty vegan finger food prepared by the brilliant Italian Chef Martin Vitaloni, during the evening, in collaboration with Nutracentis. A corner of cruelty-free and Bio Liquidflora make-up will be present at the Concept Store and a great make up artist will offer a free personalize make-up or some beauty advices to all our guests. So, why don’t you come to drink a flute of the best Franciacorta wine DOCG with us? We wait for you! #ingoodwetrust

 

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MFW 2015: THE ETHICAL FASHION EVENT

MFW 2015: THE ETHICAL FASHION EVENT

In the faboulous setting of Chateau Monfort, at opening of Milan Fashion Week, it took place the first Ethical Fashion Event, signed by Ethical-Code. An exceptional event, totally cruelty- fre, which involved brand and ethical companies, acclaiming by pepole and press. Proud of this ambitious goal, we’d like to share it with all of you! #ingoodwetrust

 

Post by Stefi

Video by MRK Productions – Dream&Dream

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ETHICAL FASHION EVENT: IN GOOD WE TRUST

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ETHICAL FASHION EVENT: IN GOOD WE TRUST

During the opening of the Milan Fashion Week, in the beautiful setting of Chateau Monfort, the first Ethical Fashion Event, signed by Ethical-Code, came to life; a special evening of respect and non-violence which involved different but related spheres; starting from fashion, with the presentation of the S/S sustainable and ethical collection by Diamond Luisant, new Italian brand that uses only recycled and animalfree materials to create wonderful haute couture clothes. Moving on to accessories, on the catwalk we also admired Opificio V Milano, brand of luxury vegan shoes able to underline the unmistakable Italian craftsmanship applied to alternative materials; until getting to the make-up of the models, entirely made by Liquidflora, the first Italian organic line of cosmetics ICEA certified, not tested on animals, veganfriendly and curative. Even the food has naturally contributed through NutracentisBio, a company specializing in organic flours and cereals, which has provided for the occasion the raw materials for creating a wonderful vegan buffet, made by the expert hands of Martin Vitaloni, young and talented Executive Chef of Rubacuori Restaurant. A final toast with fine grapes in organic conversion, offered by Marzaghe Franciacorta, concluded an unforgettable ethical evening. The first of a long series… #ingoodwetrust

 

Post by Stefi

Moodboard by Marta

Photo by Diario Agrillo Photo

 

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GREZZO: THE RAW EXPERIENCE

GREZZO: THE RAW EXPERIENCE

After a year and a half I have the great opportunity to visit a unique place: The first raw pastry shop in the world is in Rome. I met Vito Cortese, founder and executive chef together with Nicola Salvi, in order to learn something more about this wonderful world. Health and Taste are the key words of GREZZO’s philosophy, a real paradise for lactose intolerants, celiacs, vegans, health fanatics, gourmand people.

Almond milk, main ingredient for a lot of sweets is prepared daily is the lab while all the others comes from  selected Bio certified farmers. Quality is basic. First I try soft, raw chocolate with a taste like chocolate milk. Fabolous. Raw cocoa paste, cocoa butter, coconut sugar and vanilla. Voilà.

Whilst Patrizia shows me colorful cheese cakes, brownies and cookies, my eyes goes to icecream. The sweetness is intense, consistency is like velvet and taste is Wow! I fell in love with it. Vito told me that this is the last version after a series of tests. Cashews, almond milk, coconut sugar…Blending is the secret.

At Grezzo everything is made, wrapped and packaged by hand with love and respect for mother earth and all her guests. It is the intention of Grezzo to create products which reflect all that is righteous and to provide a service to the world that speaks a message.

A franchising net is coming , thanks God! Grezzo is a place where your soul finds itself.

 

 

Post by Maria Chiara

Moodboard by Marta

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TIZIANO GUARDINI: SOYA SILK COLLECTION

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TIZIANO GUARDINI: SOYA SILK COLLECTION

In the picturesque setting of Isola Tiberina, at the Terrazza Martini in Roma, it took place the Fashion River 2015, an event sponsored and organized by Deacomunicazione Eventi e Ciack si cucina web tv, aimed at combining the world of fashion to the kitchen. And we were there, as a media parter of the event… In a jiffy we caught a train to Rome, especially to see the new ethical collection of Tiziano Guardini, the designer of nature. 15 limited edition garments, made with vegetale silk obtained from soy fiber. Just a dream! This innovative material, as well as the message of respect for the Planet and animals, embodies many qualities that make it really valid: coming from a plant fiber is a material with zero impact on the environment and its use gives rise to a tissue extremely soft and shiny, resistant, antibacterial, breathable, air permeable, printable and able to block Uv rays. The details, the choice of colors and lines without any cuts, designed  by Tiziano, are simply wonderful; as well as prints, related to the magical world of industrious dreamlike creatures like bees, butterflies, dragonflies, centipedes and winged rhinos, have been drawn by the international graphic designer Lorenzo Ceccotti, matching perfectly with the eco message of the artist. The garments range from long dress to shirt, from polo to chemisier,  combined with black skirts and pants, always made with the same plant material. Once again, we see a perfect synergy between ethics and aesthetics, ecology and sophistication. Starting today, the traditional silk will have a worthy cruelty-free antagonist able to replace it, without any regrets. #ingoodwetrust

 

A special thanks to Daniela Forlani, managing director of Vizio Capitale.

 

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HELLEN VAN REES: SUSTAINABLE HIGH FASHION

HELLEN VAN REES: SUSTAINABLE HIGH FASHION

Some weeks ago, I received an email from a fashion designer. She wrote just to tell me that she loved this blog, its philosophy and the message we really want to spread. So, I had a look at her website and…surprise! I landed in a wonderful world of shapes and yarns. I needed to know more about this amazing artist, so I decided to interview her. And here we are: let’s discover the talented Hellen Van Rees.

 

1. What motivated you to start a sustainable collection?

During my BA I was already researching sustainability, ethical materials, animal welfare in the fashion industry etc. It went into my work as well, but not so consciously as main motivation to innovate and create interesting materials and textures. When I did my final MA collection at CSM the two really came together. I was the first to graduate there with a sustainable collection. I’d developed a way to create textile from loose yarns in the shape of the pattern pieces and then fuse them together to a seamless-looking end result. The yarns I used were all fabric scraps, taken apart, or old remnant yarns from knitters. In this method I had a new textile, that I could develop into other textures, colours etc. over the coming seasons. The method is also great because it allows me to explore and innovate, and as a creator I feel a responsibility to the environment because the choices I make create a demand for a certain product type. The choices should thus be as much possible be an environmental friendly one. It’s not that my clients really demand it, but when they realize it, it does add an extra dimension to the product.

 

2. What does sustainable fashion mean to you?

It’s very double, when diving into the world of sustainability more and more, it’s a very tricky thing, very complicated. As there’s sustainability as in eco-friendly, but also fair trade comes into it, and animal friendly etc… These are all different things and some have certificates. But some smaller initiatives are too small to have certificates, but these often are more transparent than the bigger supply chains that have certificates. Sometimes a fabric can be completely eco, fair trade etc, but to have it in a certain color, it will have to be dyed and maybe that specific color can’t be done yet sustainably. Or delivery times can be too long… The process can be very frustrating as it’s not as organized as other textile supply chains yet. The possibilities aren’t as well developed as they could be. This of course can only be solved by more companies getting into sustainable fashion for real. So I have to make choices sometimes that and because I make them very very consciously, and not just because I like material, I end up feeling more guilty probably than a designer just choosing their materials on the way they look without further research. While at the same time, It’s a very good feeling to know I’m at least doing my best to create products that don’t have so much impact on the environment, and that people have not been mistreated or animals suffered in the process.

 

3. I love Iris Van Herpen and her creative style. You worked with her, didn’t you? How was working side by side? And did her style influence your collections?

I was intern at her studio for a short time. It was a while ago, end 2009/beginning 2010, before she got very famous. It was in her studio in Arnhem, ha was just about to go into 3D printing, but she had done the amazing silhouettes you know since she started, by hand. Which I’m actually more interested in and it’s why I wanted to do the internship, I’d already graduated my BA, I did not ‘have’ to do it for study points or whatever. It was interesting to see how the silhouettes were ‘built’ from what were actually very simple elements upon a very base dress/skirt/top shape that would become almost like a sculpture. The edge between sculpture and garment is something I’ve balanced on myself as well, in my earlier work, my MA collection and the first few after that. Since I’ve moves away from that a bit and looked more into contrasting textures and proportions, making a classic look contemporary.

 

4. How would you describe your personal style?

I like my basics. When at work in the studio you have to try hard to find a more shabby looking person. When going to events I usually wear one of the skirts from my collection, with a plain black t-shirt, nice necklace, red lipstick and black eyeliner, heels or, If I can avoid it, sandals or sneakers.

 

5. Are you veggie?

I’m not veggie, though I eat very little meat. I believe more in being moderate than not consuming certain product groups at all.

 

6. What are your dreams for the future of ethical fashion?

I hope more fashion business will become sustainable, I hope the supply chains will change so small business and consumers can actually see where their products come from and how they’re being produced if they wanted to know.

7. Make three wishes…

Realize. Think. Create.

 

Hellen Van Rees will present her latest SS16 collection at Avant-Premiere Showroom, during the next London Fashion Week, from 17 to 23 September.

#ingoodwetrust

 

Post by Stefi

Moodboard by Marta

Photo by Hellen Van Rees Archive

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TIZIANO GUARDINI: DESIGNER OF NATURE

TIZIANO GUARDINI: DESIGNER OF NATURE

A pine needles jacket or a bark dress? why not! Tiziano Guardini, young and talented Fashion Designer, combines elements of nature with the elegance of shapes. Repeteadly cited by national and international magazines like NY Times, Vogue, Interview and Corriere della Sera, has been called “The designer of nature”. Born in Rome during the 80-ies he had always been fascinated by the World of fashion. After his studies at Accademia Koefia and some works, in 2013 was asked to show his creations at Royal Albert Hall in London. In March 2014 was invited at United Nation in Geneve during the exhibition “Fashion for forest and forest for fashion”. The last event is a participation in the exhibition “The elegance of food, tales about food and fashion” at the Museo dei Mercati di Traiano in Rome.

But there is not only haute couture. Tiziano designs a contemporary woman in perfect harmony with Mother Earth, enriched by natural textiles and extraordinary accessories wisely adapted to enhance her beauty. His last fw 2016/17 collection called “Three days to butterfly”tells that today beauty can be reached only through ethics and sustainability in order to respect all the living beings. He chosed a very special textile called Ahimsa Silk or Gandhi silk, a fabric obtained thanks to a process that safeguards the pupae’s lives.

Fashion can be ethical? Tiziano demonstrate it!

 

Post by Maria Chiara

Moodboard by Stefi

Photo by Fabio Bozzetto  and Tiziano Guardini Archive

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SUMMER IN WHITE: AN EVERGREEN

SUMMER IN WHITE: AN EVERGREEN

Really close to mid-August holiday, surely the principal Italian summer event, a landmark of our holidays,we are preparing to a special evening maybe around a table with our friends; or by the sea with our boyfriend and a romantic campfire; or in a city plaza, with music, stalls and colorful fireworks. Whatever the situation, the key word is always ‘white’, an evergreen color for the summer outfit. This year, however, fashion suggests to combine it with turquoise, blue sky, aqamarine or electric blue jewels or accessories. So, green light to large palazzo pants, paired with lace or cotton crop tops; or long ethereal dresses in linen, cotton, hemp or organza with a turquoise necklace; also perfect a jumpsuit and platfrom shoes, or a white short and a super glam neoprene t-shirt, even white. And for those who have already finished their holiday, returning to everyday life and their work…? Do not worry: these combinations are also perfect in the city, for the office or a metropolitan happy hour, whether you are still tanned or not.

 

Post by Stefi

Moodboard by Marta

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CASTLES: PAPER, STRAW, WOOD, SAND

CASTLES: PAPER, STRAW, WOOD, SAND

Costruzioni leggere, a basso costo e di facile realizzazione in tempi rapidi. Ecco il progetto che lo studio di  archistar di fama internazionale, ha messo a disposizione della ricostruzione in Nepal. L’idea è tanto semplice Light, low-cost and easy-to-build construction. That’s the project that Shigeru Ban,’s office , superstars of international fame, has provided for Nepal reconstruction. The idea is as simple as brilliant : perimeter walls made of wooden frames to be filled with bricks and rubble of the earthquake and roof consisting of a truss made of local paper tubes. Once we built the basic structure, people can stack the rubble bricks inside the wooden frames and slowly complete the construction themselves.

From the peaks of Nepal to the flat landscape of Holland. The young architect Arjen Reas has designed a private home from a poor and local material such as straw, in which were built the roofs of houses. Modernity and tradition come together in a blend of refined beauty . Straw is one of the materials of bio-architecture as it is excellent thermal and acoustic insulation, interior moisture management control, valuable material from the seismic point of view and, strange but true, the pressed straw has also good fire resistance.

A geodesic dome is a hemispherical structure composed of a network of beams to form a grid of triangles. A complex building, typically reserved for technically-apt. aside from their difficulty, most look a bit cold, unfriendly, and also very out of place in the natural environment. Chris Jordan and Mike Paisley -the creators of ‘ hubs ‘ – are studing this kit for a easy do-it-yourself dome (or semi-dome according to the requirements) made of wood. The basic concept is simple and affordable for everyone : plastic knots which to fit the wooden sticks in. In 10-15 minutes you can raise a basic structure.  Compatibility with any type of wood gives looks a very natural look,  as a complement to a garden for a greenhouse, a henhouse, a terrace.

Wooden cupolas and salt cupolas. Saltyigloo is an experiment of 3d printing starting from salt locally harvested in the San Francisco Bay. The structure is light and durable. The material is a combination of salt and a special glue which makes it waterproof, lightweight translucent and economic. This igloo was built with panels 336 that recall the crystalline form of salt  supported with lightweight aluminum rods flexed in tension, making the structure extremely lightweight and resistant.
And from paper, straw, wood, salt constructions … a castle of sand could not be missing in summertime! How to build it? Everyone has his own theory, but an expert’s advice may always be listened. Renzo Piano interviewed by The Guardian replied as followed:

1 Be clear about the fact that building a sandcastle is a totally useless operation. Don’t expect too much; it’s going to disappear, mainly because there’s no point making the castle too far away from the sea. A sandcastle’s relationship to water is more important than its appearance. Study the waves, then decide where to position your castle – too low on the shoreline and the sea will immediately destroy it, too high and you have no waves to flirt with.
2 Start to dig a ditch where the waves have made the sand wet. Use your hands. Build the sand up to create the mass of the castle, which is really a little mountain with an incline of, ideally, 45°.
3 Make an entrance in the ditch for the sea to enter. The magic moment is when the waves come and the ditch becomes a moat. If the castle is in a good position, you can watch the water ebbing and flowing for 10 or 15 minutes. To capture the image in your memory quickly, close your eyes when the water comes in.
4 Then put a little flag or anything else you can find on the sandcastle, just to make it visible to people running on the beach. Go home and don’t look back.
Have a nice holiday!

 

Post by Alice

Image source:   12. 3. 4. 5. 6.

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SILVIA BECCARIA: CONTEMPORARY RUFFS

SILVIA BECCARIA: CONTEMPORARY RUFFS

Thinking about changing your style? Wear a ruff! Yes, you’ve correctly read; Despite they were used already in the 16th century, was during the 17th that ruffs had their heyday. In Italy they were called “lettuce” because of their salade shape.

Silvia Beccaria, after her studies in art theraphy focused her interest in Fiber Arts, an art movement that refers to fine art whose material consists of natural or syntetic fiber and other components such as fabric or yarn. It focuses on the materials and on the manual labour on the part of the artist as part of the works’ significance, and prioritizes aesthetic value over utility. Silvia selects materials for their consistency, elasticity, transparency and color, trapping them in the warp and yet leaving them free to move, creating a three-dimensional effect that is essential to her works’charm. She creates textile artworks (tapestries and sculptures) and contemporary jewerly inspired by historical ruffs. Her creations, made with different materials, are fabolous contemporary jewels to wear.

Tutti Frutti, her last collection, is inspired by nature. Few other words are necessary, as much it is the beauty of this ruffs. Ideal accessories to valorize yourself without taking too seriously… You’ll be noticed for sure!

 

Post by Maria Chiara

Moodboard by Stefania

Photo by Alessia Micheletti – Mariano Dallago – Silvia Paganino

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JULIAN HAKES: AESTHETIC AND DESIGN

JULIAN HAKES: AESTHETIC AND DESIGN

Seeing them, they appear as small sculptures, or rolled up lemon peels as those in the cocktails… but are shoes. Elegant, futuristic, colorful and light Mojito shoes, by Julian Hakes, are also surprisingly confortable. Born after a careful study made by the London designer on the footprints left on the sand, these shoes exploit the natural support of the foot on toe and heel, leaving the arch completely free. Large heels and wraparound linings do the rest. Suitable for a special evening, they embellish a basic dress with a touch of color. Matt, glossy, with rhinestones, natural or fluo, there are many variants and can be found on a lot of online store, even at affordable price. Created with plastic resins and fabrics, these shoes reflect the philosophy of this blog, that always wants to unite ethic, aestethic and innovation in a inseparable concept.

 

Post by Stefi

Moodboard by Marta

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NATURAL DESIGN: NATURE WE DO LOVE

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NATURAL DESIGN: NATURE WE DO LOVE

The man locked safely in his haven collects and brings ” pieces ” of nature: hunting trophies, skins and fur, more or less domestic animals, cut flowers and potted plants. But what is the ethical and sustainable version that will satisfy this innate need? Design reflects on the subject it in a critical and ironic way.
This is the nature we do like!

5.5 designers together with CoinCasa made the tree-lamp composed of a series of variable spot gripped it a wooden trunck and “Mobilier à Jardiner”, a modular concrete bench with incorporated a flower vase.

The cow-cupboard in natural size by Seletti, made ​​of wooden panels normally used for transport cages. Despite the unusual shape, it is really roomy and every space, from head to toe, is fruity at the most

It’s called Ibride, the furniture collection inspired by the hybridization between the human and animal world by French designers Benoît and Rachel Convers. Made of plywood, this furniture – those wired animals overwhelm the domestic universe with ironic eccentricity. Here you have a  a bear-library, an ostrich-console and a donkey desk: a game of double references and functions.

And for those who are not yet satisfied and wants to jump into the nature  and enjoy a picnic in a meadow? Riccardo Randi has created an eco-version of the classic plastic cutlery . It is called “wood + plastic”, a prototype set of cutlery take-away consists of a wooden handle and a reusable recycled  plastic part disposable. Elegant and functional.

 

Post by Alice

Image source:   1.2.3.4.5.6.

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JUST FOR KIDS: ANIMALS ARE FRIENDS

JUST FOR KIDS: ANIMALS ARE FRIENDS

The day before yesterday, looking for a pair of shoes for my 3 years old boy, I was thinking: there are very few brands that offer cruelty-free lines even for children. If you do not want to buy the usual sneakers, readily available just in rope, canvas, cotton and rubber, the choice become complicated: there’s always a very small part in real leather, on upper shoe or innersole. Moreover, if we chose to follow a philosophy of respect for the planet and non-violence towards animals, we would love to be coherent not only in eating… And, at the same way, we would like to transmit these values to our kids. On the other hand we can not always make them wear just sneakers. Especially during the winter… So? What a dilemma! Well, dear moms and dads readers: stop getting stressed, because Cammina Leggero came to the rescue with its new cruelty-free line for kids. Sandals, boots, sneakers and ballerinas, brightly colored or natural, strictly made with high quality microfiber: lightweight, breathable, waterproof, suitable for dynamic life of children. Every shoe is equipped with a removable footbed in polyurethane, covered by an antibacterial microfibre and washable. Even the linning is in breathable and antibacterial microfiber. The midsole, waterproof and hypoallergenic, is made with resins and textile waste. What about the lower surface, really important for a good support of the little foot? Obviously is in natural soft rubber, flexible and non-slip. And now, wearing these shoes, who stops our lovely, small earthquakes?! #ingoodwetrust

 

Post by Stefi

Moodboard by Marta

Images source: 1. 2. 3. 4. 5. 6.

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ETHICAL GIVEAWAY: AGRONAUTI COSMETICS

ETHICAL GIVEAWAY: AGRONAUTI COSMETICS

Hey, Girls! I remind you the first “Ethical-Giveaway” ‘s just started on my personal Instagram profile! At stake are 3 wonderful cruelty-free and veganfriendly products by Agronauti Cosmetics. To partecipate, share this image on your Instagram profile and tag three friends in the comment of mine, below the image of the contest. What better opportunity to discover this natural cosmetics line, suitable for all skin types and perfect especially for those who live in the city, side by side to smog and pollution. Come on! You could be the lucky girl! But hurry, because the winner will be drawn next Friday, July 31 2015. Just 4 days to win!!

 

Post by Stefi

Moodboard by Marta

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SUMMER TREND: IN THE MOOD OF WAVES

 

SUMMER TREND: IN THE MOOD OF WAVES

Cool colors and restful shades that go from indigo to emerald green; minimal or futuristic lines, combined with technological fabrics, extremely ductile. Plastic recovered from the sea, fish nets abandoned by fishermen: recycling becomes a trend also among big companies as Adidas, which will launch in 2016 its new line of sneakers, completely realized with nets and plastic cotainers used for fishing and left in the sea. Or as Levi’s, which has created its new denim line with plastic bottles, left adrift. Or as Raw for the Ocean, line created in collaboration with Pharrell Williams and launched during the last New York Fashion Week and made with plastic garbage, fished out from the seabed. Fashion acquires a new ethical side and the sea thanks… So do we.

 

Post by Stefi

Moodboard by Marta & Stefi

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CAMMINA LEGGERO: WALKING ON THE RIVER

CAMMINA LEGGERO: WALKING ON THE RIVER

Just to be forgiven by the gentlemen for the prolunged silence, I want to dedicate another post to the “Man” cartegory. But this time I chose a video to present the ethical proposal by Cammina Leggero for the Summer; This is a brand that I love and about which I have talk about in several articles, during our journey. An Italian brand, ecological and totally cruelty-free, characterized by the essential design of the footwear. Just as these flip-flops: confortable, durable, breathable and waterproof! A must-have for this season, if you love fashion trends and freedom. You know? Since there are also for woman in beige and cocoa color, I wanna buy a pair also for me!  ^_^ #ingoodwetrust

 

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OPIFICIO V: BLACK LABEL COLLECTION

OPIFICIO V: BLACK LABEL COLLECTION

If I told you that in Italy, home of fashion and leather accessories, there is a well-established company whose success depends primarily on the ability of expert hands which produce precious shoes but totally cruelty-free? Would you amazed? Well, Opificio V (and “V” is for Veggie) is the proof that when dreamers get to work the results are sucessful. è la prova che quando i sognatori si mettono al lavoro i risultati arrivano. Last week, Maria Chiara, great new entry in the Ethical-Code team, went to discover and personally meet the creator who gave life to this wonderful brand.

 

I meet Paola, owner and brand manager of Opificio V, during one of the hottest morning of July, in Tradate, not far from Milan. I have the chance to visit her warehouse and when I enter I just can say “Wow”! The beauty and the quality of the material can fool the eye but it is not leather, I swear! I’m really impressed by the Black Label collection, a new project that comes from important studies on innovative high quality materials. The constant research of sustainable and highly tecnical materials has brought to a great result that is above all beautiful.
So, what are these shoes made of?
The new “vegan-leather” is made from by polymers, deriving from natural renewable source; cereals and vegetables seed coming from no food agricolture, no Co2 emissions and totally waterproof. This new material is even better than the traditional eco-leather, made from petroleum. Soles are completly biodegradable and rubber vibram with high performances. Alcantara, 100% linen, cotton and waxed cotton for the upper; Wood tissue is the material whose Paola is really proud of. Wood is coupled with the fabric through the use of heat presses, subsequently photographic scans of the surface are carried out, and then laser microincisions are made. To allow the wood to behave like any other fabric, waves have been carefully designed in order to permit the wood to bend easily; a single piece can vary in structure and color and it is waterproof. While I’m leaving, Paola underlines that Made in Italy is the key point of her brand. Marche region has a strong artisan tradition and there the shoes are hand made.

 

This bag belongs to a troublemaker, a rebel, a person crazy enough to see the world differently” is printed on a limited edition series of shopper bags. The revolution of Made in Italy is in action and record it, is a privilege. #ingoodwetrust

 

Post by Stefi & Maria Chiara

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ETHICAL-CODE THE MOVIE: ONE YEAR AGO

Our Promo-riga inferiore 2

 

ETHICAL-CODE THE MOVIE: ONE YEAR AGO

Exactly one year ago, a wonderful dream came true…

Immersed in the gorgeous scenary of Parco del Ticino, a protected and untained wildlife oasis, we decided to present Ethical-Code: a link between fashion and nature. Like in a visionary and dream-like fairy tale, we aimed to highlight the poetry that nature has always inspired by presenting some trendy outfits and cruelty-free accessories from brands that have believed in our project by choosing to use alternative material for their items. Our journey begins with an original backpack-bag designed by Krze Studio, through Cammina Leggero‘s vegan boots and all the way to Elisabetta Franchi ‘s iconic T-Shirt wich summarizes in its semplicity, the spirit of our message: “Be Chic Love Animals“. Following we have London Rebel‘s vegan silver sandals, the black and white dress by Patrizia Pepe, the Duchamp jacket and faux-leather pants with zip by Mangano, that match the stylish vegan ankle boots with buckles by Wills. The atmosphere changes, darkness falls and we magically catch a glimpse of beautiful dress adorned with soft laces and intangible tulles, combined with an eco-leather Corner jacket with a bold yet feminine style all labeled Mangano.

 

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MATT AND NAT: TIME FOR SALES

MATT AND NAT: TIME FOR SALES

It’s time for sales! Just today I received the newsletter from Matt&Nat where announcing an amazing 40% discount on their crueltyfree handbag collection. As you know the quality of the meterials used by this brand is excellent and design is absolutely in line with the current fashion trends. So why not take advantage? Shopping can be fun, rewarding and have an even ethical implication, as in this case. Which wouldn’t hurt… Whether you love fashion, animals, the planet, ecology, this brand will not disappoint you because it combines these themes in a unique, nice accessory. Regarding this, I can tell you the Hope has arrived. 100% of the purchase of this limited edition charity bag will go to a selection of environmental, humanitarian, and animal welfare organizations they work with. And the choice of the charity organization is yours. So give your voice to support these important issues: for once, buying a bag will not weigh negatively on your conscience…! ^_^

 

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SUMMER TRENDS: FLOWERS AND GEOMETRIES

SUMMER TRENDS: FLOWER AND GEOMETRIES

In addition to the “Seventies”, the fringes and the return of denim, on the streets, on the beaches, as on the catwalks, flowers and geometric patterns still run: from artistic flowers, applied or embroidered, in all shapes and materials, to squared and striped prints, less optical and pop but more sophisticated. And the gladiator sandals, high or low and super flat,  ranging from natural to very strong colors. And then silver or golden accessories, lots of accessories, in contrast to a super natural makeup. A part from some color changes,  these fantasies will meet also in the F/W season, so take advantage of the sales to find some items which will follow you until the fall season. Maybe combined with an oversized sweater or a warm and colored faux leather-trimmed shearling coat.

 

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LABANTE LONDON: FASHION WITH RESPECT

LABANTE LONDON: FASHION WITH RESPECT

What can I say? It’s like a dream! During my continuing researches, I often discover many amazing realities I didn’t know and they inevitably catch my attention. Every day I find a new, wonderful cruelty-free brand and I fall in love with it! As it happened with LaBante London, another stunning brand, based in London, of cruelty-free handbags and jewelery created respecting animals, the environment and people who working to create them. Born in 2006 to satisfy a demanding and sophisticated clientele, LaBante has won the hearts of many women, in a short time. By the smart combination of style, sensibility and quality, this brand offers new items for every season and carefully selects its accessories, making them perfect for any occasion: for the day at the office or evening out. Only the best ethical materials and totally animal free. If you are attentive to the style and you love the latest fashion trends, you can not remain indifferent to one of these handbags. non potrete rimanere indifferenti ad una di queste borse. Officially approved by PETA as vegan brand, LaBante London is committed to producing trendy accessories, combining fashion and respect. And we are definetly delighted to support them! #ingoodwetrust

 

For all our readers, LaBante London will offer early a juicy DISCOUNT CODE, so… stay tuned! ^_^

 

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SERPENTINE PAVILION 2015: A CHRYSALIS

SERPENTINE PAVILION 2015: A CHRYSALIS

Transparent . Colorful. Iridescent. Dreamlike .
The new Serpentine Galleries Pavilion, recently opened in London’s Kensington Gardens by the Spanish architects José Selgas and Lucía Cano, is all that, but not only . Starting point of the project is the idea that the project has to be connected with nature and has to be part of the landscape. The visitor has the possibility to experience the architecture through simple elements : tructure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, colour and materials.
Defined by the director of the Serpentine Galleries as a “chrysalis-like” structure , the temporary polygonal structure is made from a double-layer shell of opaque and transparent fluorine-plastic fabric (ETFE) in an array of colours. The fabric is arranged in panels, with strips of material woven through or wrapped around parts of the structure like webbing. The double shell creates a corridor between the inner and outer layer of the pavilion, and visitors will be able to enter through multiple openings in the sides. It creates a sort of “liquid” space with organic labyrints.

The duo are known for combining new technologies and synthetic materials with an interest in the natural world, and often use bright colours and transparent surfaces in their projects.
Their own studio is a see-through woodland tunnel in a beautiful natural enviroment. Who won’t love to work there?
Serpentine Galleries Pavillon is a world famous appointment for art and architecture lovers. This year they celebrate their 15th anniversay. Previous pavilion architects have included Peter Zumthor, Zaha Hadid, Sanaa, Herzog & de Meuron, Frank Gehry and Jean Nouvel.
The 2015 Serpentine Pavilion has been opend on 25 June and will close on 18 October. Good idea for a Summer weekend in the City!

 

Post by Alice

Image source:   1. 2. 3. 4. 5.

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NAK: NO ANIMAL KILLED

NAK: NO ANIMAL KILLED

“Be cool, not cruel” is the slogan of NAK Fashion, the new vegan brand of cruelty-free shoes for man and woman, based in London. Their first collection is really assorted and the color is totally black (with a little teal note), perfect for any outfit: from the ultra feminine Silettos to the comfy Bikers, for women. As for men you go from the Chelsea boots, to the classic Oxford brogues or the Derby shoes. All produced by Italian artisans, made by hand and shipped to the Uk and across Europe. Nak non-leather shoes are made using a revolutionary luxury micro-fibre which is incredibly light and completely waterproof, making them the perfect style companion for light travelling and wet days too. Approved by PETA, NAK launched at London Fashion Week in February 2015, scoring points. Having say that, I’d just like to add… I’m totally mad about this brand! #ingoodwetrust

 

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STELLA MCCARTNEY: THE STAR OF THE CATWALKS

STELLA MCCARTNEY: THE STAR OF THE CATWALKS

She doesen’t need introduction, the famous British designer, daughter of Paul McCartney, creator of the equally famous “Falabella bag“, born from her love for animals. With her luxurious and ethical collections, characterized by eccentric and colorful cruelty-free accessories, Stella convinced and subverted the world of fashion. Her name has definitely brought good luck to her: today she undoubtedly is the brightest star of the catwalks!

 

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TOO FACED: STAR OF CRUELTY-FREE MAKE-UP

TOO FACED: STAR OF CRUELTY-FREE MAKE-UP

From the bronzers, to the impalpable foundations; from the glittery dusts, to the ultra-mat face powders; from the perfect eyeliners, to the irresistible multi-color palettes that make you want to test every kind of smokey eye. And moreover, lipsticks, mascaras, lip glosses, blushes, primers, eye and lip pencils, brow pencils… all unabashedly pink, distinctive color of this famous American brand of cruelty-free cosmetics. Too Faced, founded by Jerrod Blandino and Jeremy Johnson, featured several times even by Vogue, it has immediately sold like crazy in the largest worldwide retailers. Here in Italy it can be found in all Sephora stores, to experience the textures and tones more suitable for our appearance. The slogan of this make-up company is: “every woman can find her beauty and femininity, having fun”. Amazing quality and convenient prices. And on the website, on “sale” section, you can find some useful discounts on many products, without additional cost for shipping. So girls, let’s have fun!

 

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NEW PLASTIC IDEAS: FROM FASHION TO DESIGN

 

NEW PLASTIC IDEAS: FROM FASHION TO DESIGN

From waste to treasure : Aurora Robson  is a multi-media artist known predominantly for her transformative work intercepting the waste stream, both collection herself her own PET bottles or recycling what the various firms throw away and, creating a special awareness for their employees, who see their inconsequential trash transformed into something new and special.

An installation using plastic bottles and colored liquid—from below it looks like a meadow with coloured flowers.

Both artists and architects work researching new materials. For LA Prada concept store in 2004, the archistar Rem Koolhass studied a kind of plastic sponge a polyuretanic foam with an irregular geometry able to be used both for design objects and for walls. This new material in its multiple and ambiguous deviations offers a new definition of functional and visual properties between artificial and natural, irregular and regular, transparent, translucent or solid, flexible or rigid.

American artist  Tara Donovan uses all kinds of everyday household items, like plastic cups to create her visually complicated and surprisingly complex sculptures. She doesn’t start with a design but, rather, chooses to start with the object and let the material emerge organically into the end result.Organized clusters of styrofoam cups held together with hot glue are the basis for this piece called Styrofoam Cup Sculpture. The undulating clouds of synthetic material, spanning twenty feet wide and six feet high, absorb and diffuse the light in beautiful patterns that hang overhead.

United Nude was founded by Dutch architect Rem D. Koolhaas; not to be mistaken for Rem Koolhaas, his namesake and uncle; and British shoemaker Galahad Clark, whose family founded the Clarks brand.
New materials and shapes: Lo Res (both low and high heels) is a computer aided design shoe made from one-piece molded rubber and cutted like a diamond.

The overabundance of plastic bottles that our planet is unable to dispose, compared with the increasing consumption of bottled water, it is becoming a planetary emergency. Water Bobble by Move Collective are bottles of 55cl PET recycled and recyclable, free from harmful substances such as BPA and PVC, with an active carbon filter which retains waste and makes the water lighter and tastier for people who are used to drink mineral waters. They can be reused several times, since a filter lasts as  300 mineral water bottle. Great design signed by a star like Karim Rashid.

Vac from the Sea is the new project launched by Electrolux with the aim to sensitize society on the issue of removal of plastic waste in the oceans around the world. Electrolux has decided to collect some of that plastic and, through a process of recycling, use it to create a limited edition of vacuum cleaner. Electrolux engineers have managed to achieve a “green” vacuum cleaner, with more than 70 % recycled plastic, but the ultimate goal is to reach the 100%, and not only for the vacuum cleaner, but for their products.

Durat is a unique ecological solid surface material that can be used to create seamless surfaces for any custom project including countertops, desks, tables, integrated sinks, bathtubs, shower trays and stools. Durat is made from 30-50% recycled hard plastics. Durat is 100% recyclable.

Designed by Lamellux, Quertec  is  a blend in which the resin runs down between stripes of wood, so that it combines the majesty of wood with the transparency of resin.  They can be used as room dividers and interior wall panels – separating spaces in style while still letting light and shadows show through.

Sophisticated and easy-to-wear, fun and bon-ton, perfect in town,  for a cruise or on the beach, the Glue Cinderella rubber ballet flat by Kartell have an essential form. They are elegant and studied in details.

The UN estimates the world’s oceans to contain some 100 million tons of plastic. As our society’s consumption grows, the concentration of plastic increases. The ‘Sea Chair’ is made entirely from plastic recovered from our oceans. Together, Studio Swine and Kieren Jones have created devices to collect and process marine debris into a series of products. Plastic caught in fishing nets or found washed up on the shore is s chopped into small bits, then melted at 130 degrees centigrade in a DIY furnace and squashed between two flat slabs to create the seat, while more is scraped into a mould formed from bent scraps of aluminium. Each seat has its own geographical coordinates of the place where plastic was found.

Wouldn’t it be nice if, instead of piling all of your junk into bins for the waste management people to take away, you could separate your plastics, paper, metal, compost, etc. and process what you can into reusable material? That’s the sort of idea that designers Yangzi Qin, Yingting Wang, Luckas Fischer and Hanying Xie have in mind with the 3D-Reprinter.  You’d simply throw plastic refuse into your 3D-Reprinter and it would 3D print it into new, useful goods. The device is in the conception stages, but it doesn’t seem out of the realm of possibility.

 

Post by Alice

Image source: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

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MATT AND NAT: 1 MILLION BOTTLES RECYCLED

MATT AND NAT: 1 MILLION BOTTLES RECYCLED

By now, you’ve had many opportunities of meeting this brand on this blog, ’cause I really appreciate their collections, the quality and the colors, always very trendy. I’m talking about Matt & Nat, wonderful Canadian brand of accessories totally cruelty-free, loved also by stars of Hollywood as Tobey Meguire. They build their collections not only to reflect the beauty of their natural surroundings but also those within it. To “live beautifully” means appreciating the humanity, creativity and positivity found in all of us, respecting life and the environment. Indeed Mat & Nat has just proudly announced that they recycle well over 1 million plastic bottles a year to build their bags. And we hope it will be a purposeful stimulus for many other brands. #ingoodwetrust

 

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COLOUR TREND: IN THE MOOD OF GREY

COLOUR TREND: IN THE MOOD OF GREY

Grey, timeless grey. Proposed in all its nuances: from ice grey to pearl-grey, from dove to metallic silver, from ash grey to lead-grey. Better when it combined with white, to bring the colour contrast out. This colour is one of the stars of this year, from the summer 2015 in lighter shades, up to the winter 2016  in decidedly darker shades. Moon colours are present also in the make up: starry cheeckbones, mat colours as the gray/lavender obtained by mixing iridescent purple (F/W 2014 trend) and gray (as Sally LaPointe did) combining with white eyelashes and eyebrows; grey metter even on the nails with the silver moon manicure proposed by Carmen Marc Valvo for a very sophisticated nude look, or combined with an ultra shiny black, for a decidedly bold look.

 

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TREES ON HOUSES – HOUSES ON TREES

TREES ON HOUSES – HOUSES ON TREES

Childhood dream or symbol of the perfect fusion between man and nature? A tree house is a powerful and suggestive image that enchants and intrigues. From several years architect from all around the world have begun to investigate the potential of that archetype, which has many facets: from the simple and basic “nest for human” hanging up on trees to the ultra-technological houses magically suspended among the branches; from very private refuge for neo-Thoreau to eco-resort open to everyone. In common the desire for a close contact with nature, the need for rest and refuge from the everyday life chaos and the will to see the world with a new perspective.

Trees growing on top of the houses: this magical house in Norway seems to have emerged from the soil.

Nests coming out from the branches: The Californian artist Jayson Fann has designed a true “nest for humans”, where you can experience resting like a bird. Made of eucalyptus branches harvested from local forests, this unusual hotel room can accommodate up to 8 persons. Selection and cutting of branches is done carefully and in respect of plants. They are assemblied in a spiral structure like a puzzle in with each piece must fit with the neighbour in a harmonious composition.

A glass box made of discarded windows: that’s the idea of the photographer Nick Olson and the designer Lilah Horwitz for their refuge-home in the forest of West Virginia. With a minimal budget (500 USD) and several months’ worth of elbow grease, this couple has collected and restored old windows of varying sizes, giving the composition and artistic flair that is both rustic and modern. The house is very spartan: no electricity or plumbing. Full immersion in nature and its spectacular beauty and uniqueness.

Almost invisible, this glass tree house has been designed by the Swedish team Tham & Videgard Arkitekter in the wood of Harads, near the Artic Circle. The structure, made of lightweight aluminium and wrapped in mirrored glass, is hung around a tree trunk. The mirrors reflect the surroundings and the sky and create a beautifully camouflaged refuge. From inside the 360° view is guaranteed. To prevent the birds colliding with the reflective glass, the house is prevented by a transparent ultraviolet colour that is laminated into the glass panes, which, although invisible to humans, is clearly seen by birds.

The Yellow Treehouse Restaurant looks like an enormous chrysalis grafted onto a 40-meter-high redwood tree in the woods of Warkworh, north of Auckland New Zealand. made with poplar wooden glulam beams, the 18 seat cafe – 10 m wide and 12 m high- with kitchen and lavatories, has been built in just 66 days. The wooden structure is a renewable choice for green building with less waste and a smaller carbon footprint than steel or concrete.

Thailand. Soneva Kiri by Six Senses, a “6 stars” eco-resort located in the almost uninhabited island of Koh Kood. The 29 super-luxury villas have access to a very special and exclusive restaurant. The bamboo pod suspended at 16ft tree high up into the tropical foliage of an ancient rainforest has a romantic table for two. The waiters’table service is a kind of acrobatic experience.

Not only tree houses in dense nordic forests. The theme of the competition “Treehouses in Paradise” was to project a light structure hanging from palm trees on the beaches.

For those who are wishing to go from dream to realization, the German company Baumraum is specialized in tree houses construction. The architect Andreas Wenning has built for himself this particular house around a big oak trunk, situated at 11 meters off the ground. Inside there’s a double  bed fitted within the domed shape, a small table with seat and a wonderful view!

And what about Italy? Still very few tourist facilities offer the possibility to sleep in a tree house. Near Viterbo, the B&B la Piantata has two beautiful houses at 8 meters high surrounded by lavender fields; at Manta near Cuneo the B&B Il giardino dei semplici has lovely cosy rooms hidden in the foliage of a large oak tree, overlooking the Lange landscape.

From tree ON houses to tree houses to houses FOR the trees. In Ho Chi Minh City in Vietnam cities have strayed far from tropical forests in which they have been first placed. The green areas are limited and traffic and air pollution are increasing. House for Trees is a prototype home with a budget of 155.000 USD that aims to give back green spaces to the cities, combining high-density housing with large tropical trees. Five Concrete boxes are designed as vases where trees are planted. The soil layer on the roof, besides working as thermal insulation, is uses as basin for collecting rainwater.

Post by Alice

Image source: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

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CRUELTY FREE FASHION: INTERPRETATION OF NATURE

CRUELTY FREE FASHION: INTERPRETATION OF NATURE

The link between art and nature is born from the human interpretation of the surrounding enviroment. From the graffiti in the caves up to the metropolitan murales, nature enters into the collective imagination, inspiring artists all around the world, in every era. The many facets of the relationship between man and nature emerge in countless fields: sculpture, literature, philosophy, poetry, painting, science, design, architecture, photography and obviously fashion. Culture, consciousness, sustainability and sensitivity, proportionally increase with the introduction of new technologies and new materials (natural or synthetic) that do not involve the use of poisonous or animal substances. Regaining the lost balance between man and nature, between aesthetics and respect, is one of the fundamental issues that this project offers through images, suggestions, inspirations and new fashion world realities, committed to achieving this common ambitious goal. #ingoodwetrust

 

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DIAMOND LUISANT: A LOTUS FROM MUD

DIAMOND LUISANT: A LOTUS FROM MUD

When art and creativity wisely merge, guided by an ethical farsighted vision that aims to transform an seemingly insignificant material into something wonderful, important realities rise to upset the view of haute couture. As Diamond Luisant, newly born Italian brand which uses recycled materials or even scraps to create luxury collections really beautiful. So nothing goes to waste; curtains, bedspreads, coffee pads, faux fur rags, recycled buttons, doilies, ribbons give life to different clothing lines ranging from Etruscan minimalism up to the most sumptuous Baroque opulence. Totally cruelty-free and veganfriendly, as well as sustainable-chic, Diamond Luisant has recently joined the Animal Free Fashion project, among the companies with the highest score required.  Founded by a dynamic duo of brilliant professionals – Diamond (multifaceted artist and talented fashion designer) and Josemar José Andena (tattoo artist and CEO) – this brand will make it big. As a lotus born from mud, haute couture will arise from recycling.

 

Post by Stefi

ph. by Luca Di Fazio – Claudio Davolio – Mario Gramegna

Image source: 1. 2. 3. 4.

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DESIGN: INTERIOR DANDELIONS

DESIGN: INTERIOR DANDELIONS

After the first post about dandelions and design, my interest is now focused on dandelion design as interior decoration. From a realistic photo to a sketch drawing, the perfect radial symmetry of the dandelion, combined with his delicate nature, is able to characterize in a very clear way domestic environments.

1. A macro photo of a detail of a dandelion is the decorative motif of a wallpaper by Wall Art, available in two sizes (240×270 or 360×300 cm). Being divided into five bands, with a little bit of manual ability, it can be applied alone, using normal adhesive for wallpaper.

2-3. Great scenographical effect for those white stickers with floreal motifs applied on a colored wall. These stickers, which reproduce the silhouette of a dandelion out of scale, are produced in England and can be assembled as you like.

4. White stickers again. In this case they are in real size. This wall is covered with small dandelions, creating the illusion of a summer field. Simple but scenographic idea.

5-6-7-. As in the world of “Alice in Wonderland”, the world suddenly flips, here it is a field of dandelions that hangs gently from the ceiling. The fantastic installation by the German artist Regine Ramseier, created for ArToll Summer Lab in 2011, has made with approx 2,000 dandelions, collected and protected with a special lacquer by the artist herself so to mantein intact the delicate beauty of the fruit.

8. A clay tablet engraved with dandelion motif. The fragility of the subject represented is associated with the fragility of the material, creating a set of poetic beauty.

9. Dandelion is the name of the collection of hexagonal tiles designed by Claesson Koivisto Rune for Marrakech design. These cement tiles, available in 12 different colors, remind us to graphic and texile pattern of Japanese art. Being produced in small factories in Marocco, each item is unique, with its small irregularities and peculiarities, features that add a touch of natural beauty without compromising the quality and endurance of the product.

 

Post by Alice

Image source: 1. 2. 3. 4. 5. 6. 7. 8. 9.

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DREAMS COME TRUE: RESPONSIBLECHIC & ONIRIKOS

 

DREAMS COME TRUE: RESPONSIBLECHIC & ONIRIKOS

Need a holiday, the sea, dream destinations to regenetate youself, leaving behind you the stress of work and the urban frenzy… Who has not dreamt it thousands of times, sitting at the desk? Fine. If you have dreams like these, to make them true you just rely on ResponsibleChic Altelier, a tour operator specializing in eco-friendly travel, yet luxury. I had already talked about this brand in another post. Today I’d like to say something more to introduce Alessandra e Isabella, creators and supervisors of this beautiful reality, with this short interview.

 

Stefi: Hello girls! Tell us, why and how was ResponsibleChic born?

 

Alessandra e Isabella: ResponsibleChic Atelier has been designed with the aim to dispel the myth that the sustainable trip necessarily means “backpacking”,  just choosing basic services and giving up all conforts that usually characterize a holiday.

 

S: Great! A point of view very close to Ethical-Code, isn’t it? So, Eco-friendly associated with class, quality and elegance…

 

A & I: Absolutely. We strongly believe tha Luxury Tourism has potentials and means to promote the philosophy of “green tourism” and not lacking the exemples: The Brando in French Polynesia, the Pacuare Lodge in Costa Rica, The Misool in Indonesia, the Maalifushi by COMO in Maldives, the Luxury Camp of Wilderness Safaris until get to the exlusive North Island in Seychelles. These are just some of the Eco-Luxury Resorts engaged in respecting of enviromental policies and supporting the local communities, involved in the projects of sustainable development.

 

S: That’s nice. Recently, I also heard a great news for your brand… Would you talk about this?

 

A & I: Indeed, from now ResponsibleChic Atelier is officially affiliated with Onirikos, an important Tour Operator specializing in design and organization of the highest level of individual or collective Travel Experiences. In recent years, this brand has become the point of reference for the Luxury Tourism in Italy and in the world. Their “Experience Designers” create fully customized proposals, according to the customers’s requests, pledging to fulfill every desire and offering exclusive services out of the traditional circuit. Onirikos differs from the most of agencies and tour operators because it does not have a real catalog, all Travel Experiences are designed on the specific customer’s needs.

 

S: And what’s your role in Onirikos?

 

A & I: We will be the Experience Designer for Onirikos and we’ll continue to planning unique travel experiences, obviously eco-chic, togheter with you! And on the occasion of this new post, we’d like to give to all the readers of Ethical-Code a discount of 10% on our professional advice, throughout 2015.

 

S: Great! Thanks a lot, Alessandra and Isabella. Surely our readers will very appreciate it. Well, make sure to keep us updated about all news and the adorable “green” destinations of ResponsibleChic.

Summer’s right around the corner, and if you have not already decided where spending your holidays, I’d say that ResponsibleChic Atelier and Onirikos could be a stylish and sustainable solution! How about? ^_^

 

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GET THE LOOK OUTFIT IDEAS

GET THE LOOK OUTFIT IDEAS

1. Vegan snakeskin and Patent Oversize Clutch with chain shoulder strap by Jill Milan – 2. Anti-Age cruelty-free Serum Active  for Man and Woman by Shani – 3. Crepe Blazer Loose and Unstructured with acetate and viscose by Lanvin – 4. Cheveron Silver Ring by Arme De L’Amour – 5. Tapered Crepe Pants with acetate and viscose by Lanvin – 6. Silver Vegan-Leather Stiletto heel by Zette Shoes.

 

Post by Stefi

Image source: 1. 2. 3. 4. 5. 6.

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JILL MILAN: IN LOVE WITH VEGAN LUXURY

JILL MILAN: IN LOVE WITH VEGAN LUXURY

After years of searching for classic, stylish, luxury handbags that were leather-free, in 2010 Jill Fraser and Milan Lazich decided to found Jill Milan, American company specializing in luxury accessories, totally made in Italy. Every bag  is a work of art, an individual and amazing creation designed for modern women, who research an high quality item really stylish and exclusive. Sewn by hand by Italian artisans who have heritage of crafting the best luxury accessories in the world, Jill Milan handbags are entirely free of leather, fur and other animal-derived materials, made from natural, luxurious materials such a velvets, ultra suedes and buttery-soft faux leathers. With a strong commitment to animal welfare charities, Jill Milan supports numerous animal welfare organizations, donating a portion of proceeds to organizations that rescue and retrain former racehorses, frequently at risk of slaughter. A “must-have” among the most famous Hollywood Stars, you’ll be in love with these exclusive vegan handbags. #ingoodwetrust

 

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DANDELION: THE POWER OF LIGHTNESS

DANDELION: THE POWER OF LIGHTNESS

The Dandelion, a rapresentative symbol of Ethical Code. An oniric image which is able to bring us to the deepest desires, to the childhood innocence and to the lightness of thoughts, despite its strong roots firmly planted into the ground. An ethereal and natural element, constantly changing. The power of desire and the lightness of a simple blow can spread its seeds everywhere, even miles away, creating new small flowers which in turn they will create other Dandelions… This element is also an inspiration to many designers, especially to create sources of enlightenment. So, our beloved Alice, architect and interior designer specializing in green architecture, has chosen to present these special items.

1. The secret of Light is a lighting system that mimics the natural gesture made with a dandelion in our hands. Just gently shake it and motion sensors turn it on. A breath and it turns off! Designers: Qin Xue, Cao iXiaoxiao & Wei Hangshuai.

2. They look like ice cubes in which a dandelion is trapped. These spectacular lamps, designed by Takao Inoue as part of a small exhibition at the Salone del Mobile 2014, are made by real dandelions suspended in an acrylic block with a mini led inside the shaft. The lamp Tampopo Oled (Tampopo is Japanese for dandelion) is avalable online.

3-5. Dandelion Fragile Future by Studio Drift. These incredible pieces are made with real dandelions. The seeds were hand glued to the light. Power is a 9V battery, that can be connected in series.

4. Dandelion Light Sung Hwa Jang. Five heads dance lightly at any air movement. Dandelion Light is a lamp made of polyester designed by Sunghwa Jang, a student at Kingston Univerity in London.

6. The Hundred Thousand Dandelions. Detail of a sculpture by Harry Bertoia, made of steel and brass on a slate. Magnificent interpretation of the power together with the lightness of this product of nature.

7. Illustration for Dandelion Vineyards – Designer Unknown

 

Post by Alice e Stefi

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EARTHQUAKE IN NEPAL: MATT & NAT FOR NEPAL

EARTHQUAKE IN NEPAL: MATT & NAT FOR NEPAL

In light of the devastationg earthquake in Nepal on last Saturday, Matt&Nat created a gofundme.com account to collect donations which will be given to the Canadian Red Cross, currently in Nepal to help the earthquake victims. The UN has estimated that eight milion people have been affected by the earthquake – more than a quarter of the population. Matt&Nat, cruelty-free ethical brand, has decided to contribute to the efforts by encouraging their customers to donate and Ethical-Code wants to help. Every donation, big and small, can make a difference! Nepal needs our help. Let’s do it together. Thanks in advance, Matt&Nat and Ethical-Code. #ingoodwetrust

DONATE HERE

 

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AGRONAUTI: A SECRET CODE JUST FOR YOU

AGRONAUTI: A SECRET CODE JUST FOR YOU

As I promised, here is the welcome gift by Agronauti just for our loyal readers; a coupon valid for 60 days to discover all their amazing cruelty-free products. Let me know if you’ll be in love with them as I did. I can’t live anymore without them! ^_^

 

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AGRONAUTI: URBAN & VEGAN COSMETICS

AGRONAUTI: URBAN & VEGAN COSMETICS

From the idea of a young eclectic and dynamic group of professionals was born Agronauti, an amazing brand of vegan cosmetics, organic, totally cruelty-free, with a strongly metropolitan design. The minimalist and colorful graphic, recalling the Andy Warhol’s style, is combined with a refined peckaging very similar to Japanese taste. The strenght of this brand is the trasparency. Each ingredient is carefully marked on the label, as well as the formulas used to create all face and body lines. The fragrance of the cleansers is pleasantly delicate;  the different texture of the natural exfoliants and the creams extremely soft and easily absorbed, make the use of  these products a real daily ritual. And believe me, if you try them out you just can’t stop using them. In this post I suggest you: PURE facial exfoliating Rosehip powder – JASON Eco-mousse body cleanser – PURE body exfoliating Bamboo powder – Facial Puff Sponge made from Konjac and Bamboo Charcoal – SYD everyday Shampoo and TALIA Eco-mousse facial cleanser – PURE body exfoliating Bolivian pink Salt – Bath Brush Wood and Coconut Fiber. Agronauti also supports environmental and ethical campaigns. Currently part of the sale proceeds of the their products were donated in support of SEA SHEPHERD CONSERVATION SOCIETY e OPENSOURCEECOLOGY. The ethics and the progress can coexist and from their union every day are born little huge realities like this, which turn a concious choice in an important change aimed at a better future. #ingoodwetrust

 

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EARTH DAY: RESPECT THE ENVIRONMENT EVERY DAY

EARTH DAY: RESPECT THE ENVIRONMENT EVERY DAY

“We do not inherit the Earth from our ancestors, we borrow it from our children”, says an old Indian slogan. An image inspired by the relationship between human beings and respecting the Environment, Mother Earth and the eco-system. A simple hand hold to remember being Enviromentally friendly day by day is important. Today is Earth Day. But every single day counts… #ingoodwetrust

 

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GET THE LOOK OUTFIT IDEAS

GET THE LOOK OUTFIT IDEAS

1. Matte Faux-Leather Coat by Junya Watanabe – 2. Faux-Nappa and Cork Flat Sandal. Sustainably Harvested Wood Heel. Natural Rubber Sole by Sydney Brown – 3. Chambray Wide-Leg Pants by Michael Kors – 4. Chester stiped poplin and slub twill top by Elisabeth and James – 5. Faux-Leather Champagne and Recycled Nylon Handbag with handles and removable strap, from Dwell collection by Matt & Nat

 

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NUXE PRODIGIEUX: THE PRODIGY OF BEAUTY

NUXE PRODIGIEUX: THE PRODIGY OF BEAUTY

Well gosh, the springtime has blossomed as a lovely cherry blossom, bringing wonderful sunny days. So we need to put the heavy clothing in the closets, finally free to show our naked arms and legs. We willingly go for a walk in the park or ride a bike or spend a day on the seaside. But what can we do to make our pale skin more sensual? I suggest to try the line of Prodigieux by Nuxe, Franch brand of natural and vegetal beauty products with reduced environmental impact, combining his name the concept of ‘Nature’ and ‘Luxury’. So starting from Huile Prodigieuse Or , extraordinary shiny dry oil, made with herbal oils and vitamin E, perfect to nourish, repair and protect face, body and hair in a single touch. It’s also an ideal base with the line of Maquillage Prodigieux: – Teint Éclat Prodigeux –Poudre Éclat Prodigeux, Baume Prodigeux Lèvres e Touche Prodigieuse. And in an instant, the summer’s already here…

 

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ITALY BEST: THE HARMONY OF NATURE

ITALY BEST: THE HARMONY OF NATURE

Galileo Galilei, one of the greatest scientists of all time, considered that the book of nature is written with the characters of geometry, confirming the thesis that the harmony of the world is manifested in shape and in number. One of the symbols of the absolute universal harmony is rapresented by Fibonacci spiral, a recurrent element in nature and which not coincidentally is the logo of the brand I want to introduce you, today: Italy Best. Observing nature we can discover constant expressions of elegance and harmony between macrocosm and microcosm: man is an integreted part of nature and coexists with it, but unfortunately not always in harmony. From these simple considerations derives the idea of Italy Best, selecting life-styles and and genuine products, results of Italian culture and history. Thanks to their properties and their origin it’s possible to restore the balance between the missing health of body and spirit. The constant evolution of scientific knowledge opens new interesting horizons, while traditions ties us to a solid wisdom of positive experiences. The challenge that Best Italy aries is exactly this: ricreate the harmony between the new and the known, offering traditional Italian products that stimulate new sensations originating by typical creativity of Mediterranean geniality.  And so, we start from food, to body care products, to natural cosmetics in line with this philosophy, but also from natural travel and relaxing destinations where to find oneself in contact with nature. #ingoodwetrust

 

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SAVE THE DUCK: DOWN JACKETS WITHOUT DOWN

SAVE THE DUCK: DOWN JACKETS WITHOUT DOWN

As mentioned few weeks ago, LAV  lanched ANIMAL FREE FASHION, a new revolutionary project to promote brands and fashion designers increasingly motivated in proposing a beautiful and high quality fashion that is also respectful towards people, animals and the environment. Among the brands involved in this project with the highest level of ethical rating expected, from now we can also find SAVE THE DUCK, the famous Italian brand which produces warm, colourful and stylish down jackets without goose down. Using a unique material totally cruelty-free – PLUMTECH – able to maintain the softness of feathers retaining the advantages of the thermal padding, this company has managed to create resistant, breathable, ultra-lightweight and incredibly comfortable garments. The collections for Man , Woman and Junior range from the sleeveless vest – perfect for the season – to the waterproof and breathable nylon jacket, to the light or heavy quilted jacket – with or whitout hood – also in bomber jacket version, with sleeves and hood in cotton fleece. Impossible not to love them! #werespectducks

 

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GREEN & CHIC TOURISM: RESPONSIBLE CHIC ATELIER




 

GREEN & CHIC TOURISM: RESPONSIBLE CHIC ATELIER

ResponsibleChic Atelier was born from a concept by Isabella e Alessandra to start an innovative project of touristic development by creating personalized and absolutely green solutions for destinations and DIY trips. For any destination, either national or international, they seek a tight cooperation with the local population in order to develop the local economy and generate social benefits for the population. All the solutions suggested are enviromentally friendly, responsable and defined by very high quality standards. All in favour of responsible travelling and if it’s also chic the better!

 

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Image source:  ResponsibleChic Atelier1 . 2 . 3 . 4 .

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EASTER RECIPE: VEGAN COLOMBA CAKE

EASTER RECIPE: VEGAN COLOMBA CAKE

As usual during the holidays, our friend Mara di Noia gives us one of her delicious natural recipes: a healthy version, easy and yummy, of the classic Colomba cake! I remind you that next Sunday, April 5th, Mara will be the guest of Monica Sala on RadioMonteCarlo, to tell her personal journey and share with us this sweet recipe. Best wishes to all of you! #ingoodwetrust

 

Recipe:

500 g Manitoba flour
200 g cocoa butter melted in a water bath
170 g brown sugar
2 tablespoons of corn-starch
200 ml soy milk
a compressed cube of fresh yeast
a pinch of salt
an organic orange and lemon zest

 

Icing ingredients:

1 tablespoon of corn-starch
125 g cold water
50 gr “granella” sugar
10 almonds
40 g ground almonds
1 tablespoon of brown sugar
30 g icing sugar

1 mould for a 1-kilo Colomba cake

 

Break the yesat in a cup of lukewarm water with a teaspoon of sugar or malt and let it melt. Let it rest. Mix it with flour, corn-starch, melted butter and milk. Knead well. Let it rest in a warm area protected by drafts for three hours without hurry. Place the dough in the mould and let it leaven for another hour in a warm area. Heat the oven to 200°C.

Icing preparation: Make sure the almonds are finely ground and then mix with the icing sugar. Mix corn-starch and cold water, heat on the fire and gradually add the granulated sugar, then the almond compound. Once the Colomba has leavened, brush the icing on top and add the almonds, pressing them slightly into the dough (ATTENTION not to cause the dough to deflate). Sprinkle “granella” sugar. Bake at 200°C for 10 minutes, then lower to 170°C and bake at 35-40 minutes. Cover with foil if the surface becomes too dark.

For a healthier version: replace sugar with brown rice syroup and Manitoba flour with wholemeal flour.

 

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IMAD JEWELRY: A CHARM FOR THE ENDANGERED ANIMALS

IMAD JEWELRY: A CHARM FOR THE ENDANGERED ANIMALS

Once upon a time a little girl loved animals and took care of them. Her name was Samantha. She usually rescued wounded animals in her backyard and as she grew, she devoted herself to charities and organizations and volunteered with dogs. This deep love for other living creatures ispired her to change her food habits to become a strong vegetarian, in 2011. She attended Marist College in Poughkeepsie, New York, where she studied Fashion Merchandising and then she flew to Paris to study Product Development. She always knew she wanted to join her love for animals and owing a business one day, but just that class in France helped her realize that it was truly possible. And that is how her adventure begun and the dream came true. In June 2014 Samantha Reilly established IMAD Jewelry, a new brand which makes a beautiful collection of pendant necklaces created to raise awareness for endangered wildlife. Currently there are five charms depicting the Cross River Gorilla, Balck Rhino, Sumatran Elephant, South China Tiger, and Leatherback Turtle. Really soon  a new line of dog pendants will be ready (…and we can’t wait!) ^_^ IMAD stands for “I Made A Difference”, because that is what Samantha wants her customers to feel when they purchase her product. Indeed each pendant, made with recycled materials, is created in an effort to raise awareness for endangered species through fashion. From each sale 1$ is donated to the Animal Welfare Istitute to the preservation of endangered animals. For our sensitive and smart readres, IMAD gives 10% DISCOUNT on all orders just using promo code ‘ETHICAL-CODE’. If you want to give your help supporting this amazing project, you can go to the online store, choose your favourite charm, make a purchase and then you can say: “I Made A Difference”!

 

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Image source: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11

 

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BAREL ETHICAL LUXURY: PROMOTIONAL COUPON

BAREL ETHICAL LUXURY: PROMOTIONAL COUPON

To celebrate the Springtime, from 21 March to 11 April BAREL Ethical Luxury offers an incredible promotion to all readers of Ethical-Code. Put ‘Like’ on our facebook page, then go to Barel’s website, select ‘E-Shop‘, choose the item you like, click on ‘Aggiungi al Carello’ and, before you make the payment, fill the space ‘coupon’ with the promotional code “ETHICAL-CODE”. You’ll get 10% off + free delivery. Enjoy your shopping and… have a good Sprintime! #ingoodwetrust

 

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LAV: CIRCUSES WITHOUT ANIMALS

LAV: CIRCUSES WITHOUT ANIMALS

Children: what wonderful creatures, spontaneous and receptive, energetic but sensitive. They are the future of the Planet and it’s very important educate them precociously in respect for life, whatever it may be, so that the errors – and horrors – of previous generations never happen again. I believe that bringing a child to the circus (or to the zoo)  with the excuse to show him the animals is a wrong educational choice. Nowadays thousands of animals, confined like prisoners in tiny cages, are forced to perform in circuses as acrobats or puppets. To definetley stop this inconceivable injustice Affinché questo inconcepibile sopruso cessi per sempre, on 21st and 22nd March LAV will take to the streets in protest throughout Italy to collect the signatures of all those who believe in freedom and respect. Furthermore choosing a chocolate egg to give to our kids or friends and relatives on the occasion of Pasqua, you can help to support the recovery centres, born to support the wildlife. Visit the LAV’s website to find out the square closets to you. I’ll be there. How about you? #ingoodwetrust

 

 

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BAREL ETHICAL LUXURY: THE LUXURY BECOMES ETHICAL

Spunto barel2 B

BAREL ETHICAL LUXURY: THE LUXURY BECOMES ETHICAL

Today, finally, I want to dedicate this post to an incredibly innovative Italin brand that aims to combine beauty, quality and respect, according to the trends of the international market that increasingly requires a synergy between glamour and sustainability. I’m talking about BAREL. Born in 2012 from the genius of Marta Barel, a young and talented Venetian enterpreneur, this  constantly growing brand uses just the highest quality Italian materials for its luxury handbags collections, totally cruelty-free. As Mycro, a wonderful MicroFiber that thanks to its 3D structure gives the appearence of the natural leather to the accessories with even better features. Compared to the best leathers, it is stronger and more stable over time; same thickness, it’s three times lighter, moreover it is eco-friendly and biodegradable. Among the fabrics used by BAREL there are also: the eco-chamois, incredibly refined and soft to the touch; coated fabrics and the bases manufactured on the surface with resin and glitter applications; metallized or extra-matt fabrics and precious velvets. All are strictly vegan-friendly and environmentally sustainable. So elegance, refinement and practically, BAREL Ethical Luxury collections reflect a contemporary and cosmopolitan lifestyle and they are 100% certified Made in Italy. I’d like to remember that BAREL joined the new ANIMAL FREE project and it’s approved by LAV with the highest AFF Rating among the participating brands . The ethical luxury exists, and it is Animal Free. #ingoodwetrust

 

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ph. by Roberto Covi – Isabella Cortese
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THE ITALIAN VEGANISTA: ZUCCHINI BROWNIES

THE ITALIAN VEGANISTA: ZUCCHINI BROWNIES

Don’t know about you, but I’ve always loved vegetables since I was a child. I remember when I stole carrots, lettuce and peppers from my grandmother’s kitchen while she washed them before preparing some delicious recipes. They were my favorite “hunger-cruncher”. And I must admit that even my children are two little “goats”… ^_^ a huge fortune from the healty diet point of view. I’ve often wondered how those moms who have children who hate any kind of vegetable can even survive it. For exemple, my brother‘s son didn’t eat anything that was green until a few years ago. If he found even just a little piece of parsley on his dish, he stopped eating instantly. And so the old saying “necessity is the mother of invention” becomes even more true. So you devise everything to put vegetables in the dishes blending them, camouflaging them with sauces or sometimes mingle (in despair) even with junk foods. But a healtier and tastier alternative to propose vegetables to your kids exists: it is The Italian Veganista. Surfing the internet, I accidentally discovered this wonderful blog and I’d really want to suggest it to you. Among the many vegan recipes balanced and surely delicious, you’ll find unusual combinations but absolutely yummy. In the recipe that I propose below, Giada has creatd delicious and nutritious brownies, mixing peanut butter and cocoa with zucchini (yes, zucchini! – you’ve read well – which give softness to the dough, witout altering the flavor). There being no flour in these brownies, they are also perfect for those suffering from celiac disease. My kids devoured them, demanding the encore! They will have the same success with your kids? I think so… Let me know!

 

Peanut Butter Flourless Zucchini Brownies by Giada, alias The Italian Veganista.

Ingredients:
300 gr shredded zucchini
200 gr peanut butter
1 flaxseeds substitute egg
115 gr maple syrup
2 teaspoon vanilla extract (or fresh vanilla seeds)
30 gr cocoa powder
1 teaspoon baking powder
100 gr chocolate chips

 

For the chocolate sauce:
35 gr coconut oil, melted
1 tsp vanilla
40 gr maple syrup
10 gr cacao powder

 

Preheat the oven to 180°. Make the flax egg: grind 1 tbsp of flax seeds in a coffee grinder (or buy ground flax seeds), add 3 tablespoons of water; stir well, and place in the fridge to set for 15 minutes, when it should become a sticky egg-like subsitute. At this point combine all ingredients in a food processor, except for the chocolate chips, and blend till all ingredients are well mixed. Now stir 2/3 of the chocolate chips into the dough and pour on a baking pan covered with parchment paper. Bake for 30 minutes. Now add the rest of the chocolate chips on the top of the brownies and cook for other 10 minutes. Let the brownies cool completely before removing from the pan. Before serving make the chocolate sauce by placing all ingredients into a bowl and stir till combined, then pour the sauce over the brownies and serve with some red fruits on top.

 

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VALCUCINE: RECYCLABLE DESIGN

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VALCUCINE: RECYCLABLE DESIGN

“For many years, the industry’s had the profit as main objective, putting into the background very important elements such as quality, safety, non-toxicity of the products, neglecting the respect for the environment, for animals and for the human. The result is the destruction of resources, pollution of land, water, air and the accumulation of a great debt towards nature that will be inheredited by our children. Ethical and practical reasons require a U-turn that could restore the health of our planet and improving the quality of our lives. Valcucine has been working in this direction focusing on creativity and aesthetics, ergonomics and safety, promoting a balance between the use and recovery of enviromental resources, savings of raw materials and promoting a kitchen design based on dematerialisation, recyclability, reduction of toxic emissions and a long life of the product.” #ingoodwetrust

 

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AKT JEWELS: FROM WEAPONS TO JEWELRY

AKT JEWELS: FROM WEAPONS TO JEWELRY

Days ago I got an email asking me to talk about a new Franch brand of jewellery. At first I wondered why I of all people would receive this request, considering this blog’s themes. But after having a look online I got it… What I’m about to introduce here isn’t just a brand, but a real mind state. It’s the definition of catharsis, the purification of an extremely negative element through an action that transforms it completely. A peace message presented as precious jewellery, not for its intrinsic value but for the element from which it draws. AKT Jewels takes weapons, bullet scraps and unexploded mines in amazing creations, hand-crafted by talented artisans. Additionally, a small part of their proceeds goes to several humanitarian NGOs that work in favour of international disarmament. The first AKT Jewels collecion, called “origins”, was designed by Delphine Nardin and made using destroyed weapons collected in Tajikistan, a former war zone. Wearing one of these lovely pieces of jewellery, which are also extremely trendy, means believing in peace, in change, supporting yet another good omen towards a better future for next generations.

 

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LAV: ANIMAL FREE FASHION PROJECT

LAV: ANIMAL FREE FASHION PROJECT

Today, I’m proud to present a project totally in line with the philosophy of Ethical-Code, and that could really help to change the fashion world, making it more conscious and respectful. And this is why LAV created ANIMAL FREE FASHION. But what is it and how does it works? “ANIMAL FREE FASHION was founded in order to respond to the growing demad for fashion that is not only beautiful but also respects animals, the environment and the healt of consumers. The result is a label 100% animal-friendly that aims to certify those companies that are committed to no longer using: fur, down, leather, silk, wool and any other material of animal origin. The Animal Free project has institued the “Rating AFF”, the first ethics rating for evaluating companies based on their non-use of materials of animal origin. Refusing to use “fur”, “down” “silk and leather” , “wool” the company reaches the corresponding rating: V, VV, VVV, VVV+. Only companies that have reached at least level “V” can use the ANIMAL FREE label for single products or lines products that are already completely free of materials of animal origin.” We just have to make some compliments for this laudable initiative and we hope it will be extended to foreign companies and designers. Among the Italian brands involved in this project and also present on the blog we can find: Barel Ethical Luxury, Cammina Leggero, Elisabetta Franchi, ZARA and H&M. As I always say: step by step, gradually, the world can really change. #ingoodwetrust

 

 

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SYDNEY BROWN VEGAN SHOES: S/S COLLECTION 2015

SYDNEY BROWN VEGAN SHOES: S/S COLLECTION 2015

Miracles happen: just believe in them. Why do I say this? As you know, this blog aims to suggest many cruelty-free alternatives of fashion trends debunking the negative meaning that common people normally give to “ethical items”. And it’s often a hard challenge, believe me… But a tiredless research between ethical designers and brands always bears good fruits. So today I am here to introduce you Sydney Brown. This inspired American designer founded her eponymous label determined to prove that stunning, elegant, and confortable shoes could be produced in an environmentally friendly manner, maintaining constant respect for the environment and animals, without compromising on style (… just how much do I love her?!). Handmade by skilled artisans in her small, self-owned factory in Los Angeles, Sydney Brown’s shoes are vegan. All materials are eco-friendly and include faux-nappa and cork bonded to organic cotton, material made from recycled plastic bottles, reclaimed wood, and eco-copper, coconut fiber and natural rubber. Sydney’s style is really trendy, fashionable and modern. The line of her shoes is deeply influenced by the aestetic sensibility of Japan, country where Sydney spent many years living in. Stylish as Stella McCartney, Sydney Brown’s shoes are a brilliant success, indeed her Spring/Summer Collection 2015 will be carried in upscale boutiques worldwide including Mohawk General Store, H.Lorenzo, TenOverSix, Mona Moore, OAK, Henrik Vibskov e The Acey. Sydney Brown has also collaborated with Amber Valletta on her social responsible collection, Master & Muse and recently had a trunk show on Moda Operandi. What else? The floor to you.

 

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